Vision7 International

Formerly one of Canada's largest independent marketing communications holding companies, now operating as Plus Company after a 2021 rebrand

Vision7 International was a Canadian marketing communications holding company formed in 2010 when Cossette Media restructured its operations under the Vision7 International name. It served as the parent entity for some of Canada's most prominent creative and media agencies, including Cossette, one of the country's largest and most awarded integrated marketing agencies. The group offered a broad range of services spanning creative advertising, media planning and buying, public relations, digital marketing, and strategic communications, serving major Canadian and international brands across multiple sectors. In December 2014, Chinese marketing services conglomerate BlueFocus Communication Group acquired an 85% stake in Vision7 International, marking one of the most significant cross-border acquisitions in Canadian advertising history. Under BlueFocus ownership, Vision7 continued to operate its portfolio of agencies — including Cossette, Citizen Relations, and others — maintaining its Canadian identity while benefiting from BlueFocus's global network. The group was headquartered in Quebec City with major operations in Toronto, Montréal, Halifax, and the United States. In May 2021, private equity firm CVC Capital Partners and the Caisse de dépôt et placement du Québec (CDPQ) acquired a majority of BlueFocus's international agency portfolio, including Vision7's agencies. On November 5, 2021, the holding group was officially rebranded as Plus Company, retiring the Vision7 International name. The agencies formerly under Vision7 — including Cossette — now operate under the Plus Company umbrella, which continues to be one of Canada's leading independent marketing communications groups.