Edelman

World's largest independent PR and communications firm with a growing integrated marketing and digital advertising practice

Edelman is a global communications and marketing services firm founded in 1952 by Daniel J. Edelman. Headquartered in Chicago, Illinois, the company operates across more than 60 countries and employs over 6,000 professionals. It is widely recognized as the largest independent PR firm in the world, distinguished by its privately held status in an industry dominated by holding company subsidiaries. Edelman's services span public relations, brand strategy, digital marketing, crisis communications, corporate reputation management, and paid media, making it a full-service communications partner for multinational corporations, governments, and nonprofits. Within the AdTech and marketing ecosystem, Edelman occupies a unique position as a bridge between earned media (PR) and paid/owned media strategies. The firm has invested significantly in data and analytics capabilities, including its proprietary Edelman Trust Barometer research, which is one of the most cited annual studies on public trust in institutions. Its digital and performance marketing offerings allow it to compete with integrated agency networks while maintaining editorial independence. Edelman's Creative and Performance units handle programmatic, social, and content-driven campaigns. Edelman serves a broad range of Fortune 500 clients across sectors including technology, healthcare, consumer goods, financial services, and energy. The firm's independence from holding companies like WPP or Publicis is a key differentiator, allowing for more flexible client relationships and conflict management. Its Trust Barometer and thought leadership positioning give it significant influence in shaping brand communications strategy globally.