Jarrod Moses

Jarrod Moses is the President and CEO of United Entertainment Group (UEG), Edelman's entertainment, sports, and lifestyle marketing agency. He is widely recognized for his ability to connect brands with culture through strategic partnerships, sponsorships, and integrated marketing programs that span traditional advertising, experiential, and digital media. His work sits at the intersection of brand strategy and modern media, making him a notable figure in how brands deploy marketing budgets across paid, earned, and owned channels. Moses has spent the bulk of his career building and leading UEG, which he has grown into a prominent agency known for its work in music, sports, gaming, and entertainment marketing. Under his leadership, UEG has partnered with major consumer brands to develop culturally resonant campaigns that leverage influencer ecosystems, live events, and content partnerships — areas increasingly relevant to AdTech as brands seek alternatives to traditional programmatic spend. His influence extends into the broader marketing and advertising conversation through speaking engagements and industry commentary on topics such as brand safety, the future of sponsorships, and how entertainment IP intersects with digital advertising strategy. His positioning within Edelman gives him a platform that bridges PR, communications, and performance marketing.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026