Wolff Olins

Premium global brand consultancy recognized as a market leader in transformative brand strategy and identity design, with a portfolio of iconic global brands.

Wolff Olins is one of the world's most influential brand consultancies, founded in London in 1965 by Michael Wolff and Wally Olins. The firm specializes in brand strategy, identity design, and organizational transformation, helping clients redefine their purpose and market positioning. Notable work includes iconic brand identities for Tata, Orange (telecom), GE, Uber, Google, and the 2012 London Olympics, among many others. The consultancy operates at the intersection of business strategy and creative design, making it a trusted partner for organizations undergoing significant transformation. Wolff Olins operates globally with offices in London, New York, and San Francisco, serving a predominantly enterprise-level client base across industries including technology, finance, healthcare, and public sector. The firm's approach combines deep strategic thinking with bold creative execution, positioning it as a premium consultancy rather than a traditional design agency. Its work often involves C-suite engagement and long-term brand transformation programs. While not a traditional AdTech company, Wolff Olins plays a significant role in the broader marketing and advertising ecosystem by shaping the foundational brand identities that underpin advertising campaigns, digital experiences, and customer engagement strategies. The firm was acquired by Omnicom Group in 2001, giving it access to a vast global network while maintaining its distinct identity and creative independence.