Wolff Olins

One of the world's most prestigious and influential brand strategy and design consultancies, known for high-profile transformational brand work

Wolff Olins is one of the world's most influential brand strategy and design consultancies, founded in London in 1965 by Michael Wolff and Wally Olins. The firm specializes in brand creation, transformation, and management, helping organizations define and express their purpose through strategic design. Its portfolio includes iconic work for clients such as Tata, Orange, GE, Uber, and the 2012 London Olympics, making it a defining force in modern brand identity. The consultancy operates at the intersection of business strategy and creative design, offering services that span brand strategy, visual identity, digital experience, and organizational culture. Wolff Olins works primarily with large enterprises and institutions undergoing significant transformation, positioning itself as a partner for companies navigating complex change rather than a traditional design agency. While not a core AdTech company, Wolff Olins intersects with the advertising and marketing ecosystem through its brand identity work, which underpins how companies present themselves across advertising, digital media, and marketing channels. The firm is part of the Omnicom Group, giving it access to a broad network of marketing services resources. It maintains offices in London, New York, and San Francisco, serving a global client base across technology, consumer, financial services, and public sectors.