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Brief
Cheil Worldwide

Cheil Worldwide

Advertising & Marketing HoldingHolding Companycheil.com

Anchored by Samsung Group, Cheil is South Korea's dominant agency network with global reach via acquired creative shops in the UK (BMB, Iris), US (McKinney, Barbarian Group, Attention Arc), India (Cheil India), China (Cheil PengTai), and the Middle East (One Agency UAE).

Founded: 1973Connections: 18

Last updated Jun 22, 2026 by the ATDb Editorial Team · Connections updated Jun 24, 2026

At a glance

Employees
7000
Revenue
₩4.34T (FY2024; ~$3.1B)
10competitors8corporate family

About

South Korea #1 agency; world's #10 by 2022 revenues; Samsung-anchored

Corporate history
  1. 1973 · Founded
How it came together
19731984199520062017TodayCheil WorldwideMcKinney2012The Barbarian Group2009Beattie McGuinness Bungay2008
See the full lineage →
Connection details
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