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Cheil Worldwide

Cheil Worldwide

Integrated Marketing & Advertising ServicesHolding Companycheil.com

Cheil Worldwide is a Samsung Group marketing company, established in 1973 and headquartered in Seoul, South Korea, offering advertising, public relations, shopper marketing, sports marketing, and digital marketing services.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1973
HQ
Seoul, South Korea
Connections
22

AI-drafted from public sources30 sources cited

At a glance

Employees
5001-10000
Revenue
$3B+
Stock
KRX: 030000
4integrations10competitors8corporate family
Marketing Agency

About

World's 10th-largest agency network; South Korea's largest advertising group and Samsung Group's primary marketing partner globally

Cheil Worldwide is a Samsung Group marketing company, established in 1973 and headquartered in Seoul, South Korea, offering advertising, public relations, shopper marketing, sports marketing, and digital marketing services. Its integrated approach centers on refining and analyzing consumer data to surface insights, translating those insights into creative work, and delivering that work to audiences through technology. Digital revenue represented 50% of overall revenue in FY2021, with its digital solutions segment providing campaigns and marketing platform services that combine technology and creativity to target audiences with high return on investment. Major clients served across these capabilities include Samsung, Adidas, The Coca-Cola Company, General Motors, Microsoft, and Nestlé, among others. By 2022 revenues, Cheil ranked as the world's tenth largest advertising agency and the fourteenth largest creative agency network globally. Source 1: wikipedia.org — Cheil Worldwide Source 2: cheil.com — About Source 3: globaldata.com — Cheil: Share of Digital Revenue in Total Revenue (FY2017

Business model

Agency

Target market

Enterprise

What they offer

  • Integrated Advertising

    Full-service brand and campaign development spanning TV, digital, OOH, and print across global markets

  • Digital & Performance Marketing

    Data-driven digital campaigns including search, social, programmatic, and performance media buying

  • Retail & Shopper Marketing

    In-store and connected retail experiences, point-of-sale strategy, and shopper journey optimization

  • Data Analytics & Insights

    Consumer data analysis, audience segmentation, and marketing effectiveness measurement

  • Experiential & Events

    Brand activations, live events, and immersive consumer experiences

  • Public Relations

    Corporate and brand PR, crisis communications, and influencer marketing services

  • Sports & Entertainment Marketing

    Sponsorship strategy, sports marketing activations, and entertainment partnerships

  • McKinney (Subsidiary)

    Independent creative agency based in Durham, NC, serving major US brand clients

  • Iris (Subsidiary)

    Global integrated agency network with offices across Europe, Asia, and the Americas

  • Barbarian (Subsidiary)

    New York-based digital and technology-led creative agency

Key features

Full-service integrated marketing across creative, media, digital, and experiential disciplinesDeep retail and connected commerce marketing expertise developed through Samsung partnershipGlobal network of 53 offices in 44 countries with local market execution capabilityProprietary data and analytics platforms supporting campaign measurement and optimizationStrong technology-sector marketing heritage applicable to consumer electronics, mobile, and B2B tech clientsMulti-subsidiary model providing specialized creative and digital capabilities (McKinney, Iris, Barbarian)

Use cases

Global brand campaign development and execution for consumer electronics manufacturersRetail and in-store marketing activation for major consumer goods brandsDigital transformation and performance marketing for enterprise clients entering Asian marketsSports sponsorship strategy and activation for multinational brandsIntegrated launch campaigns for new technology products and platformsShopper marketing and trade marketing programs for FMCG and retail clients

Customer segments

Consumer electronics and technology brandsAutomotive manufacturersFast-moving consumer goods (FMCG) companiesLuxury and fashion brandsFinancial services firmsRetail and e-commerce companiesTelecommunications providers

Tech & specs

Technology stack

Proprietary data analytics and audience intelligence platformsProgrammatic advertising and DSP integrationsCRM and marketing automation platformsSocial media management and listening toolsContent management systemsMarketing measurement and attribution tools

Security & compliance

GDPRCCPAKorea Personal Information Protection Act (PIPA)

Deployment

Managed Service

API

Limited

Corporate history
  1. 1973 · Founded
How it came together
  • 2008·Acquired → Cheil Worldwide↗
  • 2009·Acquired → Cheil Worldwide↗
  • 2012·Acquired → Cheil Worldwide↗
See the full lineage →
Connection details
View Cheil Worldwide’s full portfolio (8) See alternatives to Cheil Worldwide

Explore further

3 views
On the Holdco MapCheil WorldwideOn the Mapby country + regionOn the GraphNetwork around Cheil Worldwide