One Agency

Cheil Worldwide's dedicated MENA regional hub, primarily serving Samsung Middle East with integrated marketing services

One Agency (UAE) is the MENA regional hub of Cheil Worldwide, the Seoul-headquartered global marketing and communications network majority-owned by Samsung. Operating out of Dubai, the agency serves as the primary conduit for Samsung's marketing activities across the Middle East and North Africa region, handling brand campaigns, retail activations, digital marketing, and integrated communications for the electronics giant and select regional clients. As part of the broader Cheil network, One Agency UAE benefits from global creative resources, proprietary technology platforms, and deep institutional knowledge of the Samsung brand ecosystem. The agency's work spans above-the-line advertising, below-the-line activations, shopper marketing, and increasingly digital and social media campaigns tailored to the culturally diverse MENA marketplace. The '-uae' disambiguation in its slug reflects the broader naming complexity within the global agency landscape, where 'One Agency' is used by multiple unrelated firms. Within the Cheil network, the Dubai operation plays a strategically important role given the region's status as a premium consumer electronics market and Samsung's significant market share ambitions across MENA.