Leo Burnett

One of the world's top global creative advertising networks, operating within Publicis Groupe with a legacy of iconic brand-building and a strong presence across North America, Europe, Asia-Pacific, and emerging markets.

Leo Burnett is a globally renowned full-service advertising agency with a legacy spanning over 85 years. Founded on the principle of finding the 'inherent drama' in every product, the agency has created some of the most iconic brand characters and campaigns in advertising history, including the Marlboro Man, Tony the Tiger, the Jolly Green Giant, and the Pillsbury Doughboy. Headquartered in Chicago, Leo Burnett operates as a major creative network within Publicis Groupe, one of the world's largest communications conglomerates, with offices spanning dozens of countries across six continents. The agency offers a comprehensive suite of services including brand strategy, creative development, integrated marketing communications, digital advertising, content creation, and data-driven campaign planning. Leo Burnett is particularly distinguished by its 'HumanKind' philosophy, which centers advertising around human truths and behaviors rather than product features alone. This approach has helped the agency maintain relevance in an increasingly fragmented media landscape while continuing to serve major global brands across consumer goods, automotive, healthcare, and financial services sectors. Within the Publicis Groupe ecosystem, Leo Burnett collaborates closely with sibling agencies and technology platforms including Publicis Sapient, Epsilon, and Starcom, enabling integrated offerings that blend creative excellence with data and technology capabilities. The agency competes directly with other global creative networks such as McCann, BBDO, and Ogilvy, and continues to win major awards at Cannes Lions and other industry festivals, cementing its position as one of the most creatively respected agencies in the world.