Leo Burnett

Top-tier global creative agency within Publicis Groupe network, consistently ranked among the world's leading advertising agencies

Leo Burnett is one of the world's most renowned creative advertising agencies, founded in 1935 and named after its founder. The agency is famous for creating some of the most iconic brand characters and campaigns in advertising history, including the Marlboro Man, Tony the Tiger, and the Pillsbury Doughboy. Leo Burnett operates as part of Publicis Groupe, one of the largest advertising and communications conglomerates globally. The agency specializes in creative advertising, brand strategy, content creation, and integrated marketing communications across traditional and digital channels. With a global presence spanning over 85 offices in more than 69 countries, Leo Burnett serves major multinational brands across various industries. The agency is known for its "HumanKind" philosophy, which focuses on creating work that acts on human truths to drive brand transformation. As part of the Publicis Groupe ecosystem, Leo Burnett integrates with the holding company's broader capabilities including media buying (through Publicis Media), digital transformation (Publicis Sapient), and data/technology platforms (Epsilon). This positions the agency as a creative powerhouse within a larger AdTech and MarTech infrastructure, though Leo Burnett itself operates primarily as a traditional creative agency rather than a technology platform.