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Liz Taylor

Thought Leader

Liz Taylor is a highly regarded advertising and marketing executive who has held senior creative and leadership positions at some of the world's most prominent agency networks. She is best known for her tenure at Leo Burnett and FCB (Foote, Cone & Belding), where she served in chief creative officer capacities and helped shape integrated campaigns that bridged traditional and digital media ecosystems. Her work has touched on the evolving intersection of creativity and data-driven advertising, making her a recognized voice in the broader AdTech and marketing technology conversation. Taylor's career trajectory reflects the industry's shift from purely creative-led advertising toward performance-informed, technology-enabled marketing. At FCB, she rose to Global Chief Creative Officer, overseeing creative output across a global network and championing work that leveraged emerging platforms and programmatic storytelling. Her leadership helped position FCB as a competitive force in an era when agencies were under pressure to demonstrate measurable ROI alongside creative excellence. Beyond her agency roles, Taylor has been a prominent speaker and advocate for diversity in creative leadership and the responsible use of data in advertising. She is widely respected in the Chicago advertising community and has been recognized by industry publications for her influence on agency culture and creative standards in the modern media landscape.

Based: Chicago, Illinois, United StatesConnections: 2

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Years in industry
25 years

Bio

Liz Taylor is a highly regarded advertising and marketing executive who has held senior creative and leadership positions at some of the world's most prominent agency networks. She is best known for her tenure at Leo Burnett and FCB (Foote, Cone & Belding), where she served in chief creative officer capacities and helped shape integrated campaigns that bridged traditional and digital media ecosystems. Her work has touched on the evolving intersection of creativity and data-driven advertising, making her a recognized voice in the broader AdTech and marketing technology conversation. Taylor's career trajectory reflects the industry's shift from purely creative-led advertising toward performance-informed, technology-enabled marketing. At FCB, she rose to Global Chief Creative Officer, overseeing creative output across a global network and championing work that leveraged emerging platforms and programmatic storytelling. Her leadership helped position FCB as a competitive force in an era when agencies were under pressure to demonstrate measurable ROI alongside creative excellence. Beyond her agency roles, Taylor has been a prominent speaker and advocate for diversity in creative leadership and the responsible use of data in advertising. She is widely respected in the Chicago advertising community and has been recognized by industry publications for her influence on agency culture and creative standards in the modern media landscape.

Career

  • Global Chief Creative Officer

    FCB · 2018-2023

  • Chief Creative Officer

    Leo Burnett Chicago · 2014-2018

  • Executive Creative Director

    Leo Burnett · 2010-2014

Expertise & education

Expertise

Integrated MarketingBrand StrategyCreative LeadershipData-Driven AdvertisingProgrammatic StorytellingAgency ManagementDigital MediaCampaign Strategy

Education

  • Bachelor's Degree, University of Illinois

Speaking topics

The future of creativity in a data-driven worldDiversity and inclusion in creative leadershipIntegrating technology and storytelling in modern advertisingAgency transformation in the digital era

Recognition

Notable achievements

  • Served as Global Chief Creative Officer at FCB, overseeing creative across a worldwide agency network
  • Led award-winning integrated campaigns blending traditional and digital media for major global brands
  • Recognized as one of the most influential creative leaders in Chicago advertising

Awards

Cannes Lions recognition for creative campaignsAdweek Creative 100 recognitionChicago Advertising Federation Hall of Achievement
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