Cheil India

Cheil India is the Indian subsidiary of Cheil Worldwide, the Seoul-headquartered global advertising and marketing services network originally founded as the in-house agency of Samsung Group. Operating across India's major commercial hubs, Cheil India provides a full spectrum of marketing communications services including creative advertising, digital marketing, retail activation, shopper marketing, and experiential campaigns, primarily serving large consumer electronics, FMCG, and lifestyle brands. In October 2023, Cheil India significantly expanded its digital capabilities through the acquisition of Digi-Influence, a Mumbai-based influencer marketing firm, in a deal valued at approximately ₩7.3 billion. This acquisition positioned Cheil India to offer end-to-end influencer marketing solutions at scale, tapping into India's rapidly growing creator economy and social commerce landscape. The move reflects a broader industry trend of traditional agency networks bolstering their performance and social media marketing offerings. Within India's competitive advertising agency market, Cheil India benefits from its parent company's deep ties to Samsung and other major Korean conglomerates, while also serving a broader roster of Indian and multinational clients. The integration of Digi-Influence strengthens its standing in the digital-first marketing segment, competing with both global network agencies and specialized Indian digital agencies for brand mandates across sectors.