Omnicom Production

Centralized production division of the world's largest advertising holding company (post-IPG merger), competing with WPP's Hogarth and Publicis production units

Omnicom Production is the centralized global production and studios division of Omnicom Group, established in December 2025 as part of the organizational restructuring that followed Omnicom's landmark acquisition of Interpublic Group (IPG). Led by CEO Sergio Lopez, the division was created to consolidate and streamline production capabilities across the combined Omnicom-IPG network, bringing together content creation, studio operations, and production services under a unified organizational structure. The division is designed to serve as the production backbone for Omnicom's vast portfolio of creative, media, and marketing agencies, offering end-to-end content production at scale. By centralizing these capabilities, Omnicom Production aims to drive efficiency, reduce redundancy, and deliver consistent quality across global campaigns for the holding company's blue-chip client roster. The unit encompasses studio infrastructure, digital content production, video and broadcast production, and emerging format capabilities. In the broader AdTech and marketing services ecosystem, Omnicom Production represents a significant bet on the value of in-house, at-scale production as a competitive differentiator for holding companies. As brands demand faster, more cost-effective content at higher volumes — particularly for digital and social channels — centralized production hubs have become a strategic priority. Omnicom Production positions the combined Omnicom-IPG entity to compete directly with WPP's Hogarth Worldwide and Publicis's production capabilities, while also offering an alternative to independent production companies and in-house agency models.