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Golin merged into Golin Ketchum— see Golin Ketchum for current status.— See the full lineage →

Golin

Public Relations & Integrated CommunicationsAgency

Golin delivers culturally relevant, insight-driven communications campaigns through its proprietary Relevance Model, connecting brands with audiences across all earned, owned, paid, and shared media channels.

Last updated Jul 20, 2026 by the ATDb Editorial Team

Founded
1956
HQ
Chicago, Illinois, United States
Connections
10

At a glance

Employees
1001-5000
Revenue
$200M-$500M
7integrations
Marketing Agency

About

Top-tier global PR agency known for data-driven communications and long-standing blue-chip client relationships, recently merged with Ketchum under Omnicom's restructured PR portfolio.

Golin is a leading global public relations and integrated communications agency with a heritage dating back to 1956, when Al Golin founded the firm in Chicago. The agency built its reputation on long-standing client relationships — most famously with McDonald's — and has grown into a worldwide network with offices across North America, Europe, Asia-Pacific, and beyond. Golin is recognized for its proprietary 'Relevance Model,' a strategic framework that organizes communications talent into four specialist roles — Catalysts, Creators, Connectors, and Strategists — designed to deliver integrated, insight-led campaigns across all media channels.

Business model

Agency

Target market

Enterprise

What they offer

  • Relevance Model

    Proprietary strategic framework organizing agency talent into four specialist roles — Catalysts, Creators, Connectors, and Strategists — to deliver integrated communications.

  • Earned Media & PR

    Traditional and digital public relations services including media relations, press strategy, and editorial content.

  • Content & Creative

    Brand storytelling, content production, and creative campaign development across digital and traditional formats.

  • Influencer Marketing

    Influencer identification, relationship management, and campaign execution for brand amplification.

  • Social Media Strategy

    Social media planning, community management, and platform-specific content strategy.

  • Crisis Communications

    Reputation management, crisis preparedness, and real-time response communications.

  • Data & Analytics

    Audience insights, campaign measurement, and communications ROI reporting powered by proprietary data tools.

Key features

Proprietary Relevance Model frameworkIntegrated earned, owned, paid, and shared media capabilitiesData-driven audience insights and campaign measurementGlobal network with local market expertiseSpecialist talent structure (Catalysts, Creators, Connectors, Strategists)Influencer and social media marketing integrationCrisis communications and reputation management

Use cases

Brand reputation management and corporate communicationsProduct launch PR and media campaignsInfluencer-led consumer marketing campaignsCrisis communications and issues managementIntegrated social media and content strategyExecutive thought leadership programsHealthcare and pharmaceutical communications

Customer segments

Fortune 500 corporationsConsumer goods and retail brandsTechnology companiesHealthcare and pharmaceutical companiesFinancial services firmsFood and beverage brands

Tech & specs

Technology stack

Proprietary data and analytics platformsSocial listening and monitoring toolsMedia measurement and reporting dashboardsContent management systemsInfluencer identification platforms

Security & compliance

GDPR

Deployment

Cloud

API

No

Corporate history
  1. 1956 · Founded
  2. Year unknown
Connection details
See integrations with Golin (7)

Explore further

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