Golin Ketchum

One of the largest global PR agencies within Omnicom Group, formed to compete at scale with Edelman, Weber Shandwick, and other top-tier independent and holding-company PR networks.

Golin Ketchum is a global public relations and integrated communications agency operating under Omnicom Group, formed through the merger of two storied PR firms: Golin (founded 1956 in Chicago) and Ketchum (founded 1923 in Pittsburgh). The unified brand launched on June 10, 2026, under CEO Matt Neale and President Tamara Norman, combining the legacy, talent, and client rosters of both agencies into a single, scaled global entity. The merger was designed to create a more competitive and comprehensive communications offering within Omnicom's portfolio, rivaling other large integrated PR networks. The agency operates across a broad range of practice areas including brand and consumer marketing, corporate affairs, health communications, technology, and food, agriculture and nutrition. With offices spanning major markets globally, Golin Ketchum serves multinational corporations, Fortune 500 companies, and leading brands seeking strategic communications counsel, media relations, crisis management, and integrated marketing support. The combined entity leverages decades of sector expertise and deep media relationships cultivated by both predecessor agencies. Within the AdTech and MarTech ecosystem, Golin Ketchum plays a role as a communications partner for technology companies, platforms, and brands navigating complex media landscapes. While not a technology vendor itself, the agency is significant as a strategic communications layer for AdTech clients and as part of Omnicom's broader data-driven marketing services network, which increasingly integrates PR with paid media, analytics, and digital strategy.