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Brief
Ketchum merged into Golin Ketchum (Jun 2026)— see Golin Ketchum for current status.— See the full lineage →

Ketchum

Public Relations & CommunicationsAgency

Ketchum helps brands build reputation, drive engagement, and navigate complex communications challenges through integrated PR, digital, and creative strategies powered by data and storytelling.

Last updated Nov 2, 2026 by the ATDb Editorial Team

Founded
1923
HQ
New York, New York, United States
Connections
12

AI-drafted from public sources11 sources cited

At a glance

Employees
1001-5000
Revenue
$500M-$1B
7integrations4competitors
Influencer MarketingMarketing Agency

About

One of the top global PR agencies, competing in the upper tier of the communications industry as part of the Omnicom network

Ketchum was a global public relations and communications agency founded in 1923 and owned by Omnicom since 1996, offering media relations, brand strategy, digital communications and integrated campaigns. Omnicom announced in February 2026 that it would merge with Golin, and the combined agency launched as Golin Ketchum on June 10, 2026.

Business model

Agency

Target market

Enterprise

What they offer

  • Media Relations

    Strategic earned media placement and journalist relationship management across global and local markets

  • Brand Strategy

    Positioning, messaging, and brand narrative development for consumer and corporate brands

  • Digital & Social Media

    Social media strategy, content creation, influencer marketing, and community management

  • Crisis Communications

    Reputation management and rapid-response communications during brand or corporate crises

  • Analytics & Insights

    Data-driven audience research, campaign measurement, and media monitoring services

  • Integrated Marketing

    Cross-channel campaigns combining earned, owned, and paid media for holistic brand impact

  • Corporate Communications

    Internal communications, executive positioning, and stakeholder engagement programs

  • Healthcare Communications

    Specialized PR and communications services for pharmaceutical, biotech, and health brands

Key features

Global network spanning multiple continentsData-driven audience insights and analyticsIntegrated earned, owned, and paid media capabilitiesSpecialized industry practices (healthcare, food & beverage, tech)Crisis communications and reputation managementInfluencer and social media marketingExecutive thought leadership programsAward-winning creative campaigns

Use cases

Product launch communications and media campaignsCorporate reputation managementCrisis response and issues managementInfluencer marketing and social media activationExecutive thought leadership and positioningHealthcare and pharmaceutical brand communicationsConsumer brand storytelling and earned mediaInternal employee communications programs

Customer segments

Fortune 500 corporationsConsumer packaged goods brandsHealthcare and pharmaceutical companiesTechnology companiesFood and beverage brandsFinancial services firmsGovernment and non-profit organizations

Tech & specs

Technology stack

Media monitoring platformsSocial listening toolsData analytics and reporting dashboardsContent management systemsInfluencer identification platformsCRM and project management tools

Security & compliance

GDPR

Deployment

Agency-managed services

API

No

Corporate history
  1. 1923 · Founded
  2. 2026Merged into Golin Ketchum
Connection details
See alternatives to Ketchum See integrations with Ketchum (7)

Explore further

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On the Mapby country + regionOn the GraphNetwork around Ketchum