Ketchum

One of the top global PR agencies, consistently ranked among the largest by revenue and reach, operating under the Omnicom Group umbrella

Ketchum is one of the world's largest and most recognized public relations and communications agencies, with a history spanning nearly a century. The agency offers a comprehensive suite of services including media relations, brand strategy, digital communications, crisis management, social media, content creation, and integrated marketing communications. Ketchum serves clients across a wide range of industries including consumer goods, healthcare, technology, food and beverage, and financial services. Ketchum operates as part of the Omnicom Group, one of the largest advertising and marketing holding companies globally. This affiliation gives Ketchum access to a vast network of resources, data tools, and sister agencies, enabling it to deliver large-scale, multi-channel campaigns. The agency has offices across North America, Europe, Asia-Pacific, and other regions, making it a truly global communications partner. Within the AdTech and MarTech ecosystem, Ketchum sits at the intersection of earned media and paid/owned media strategy. While not a traditional AdTech vendor, the agency increasingly leverages data analytics, influencer marketing platforms, and digital measurement tools to demonstrate ROI and optimize communications campaigns. Its significance lies in bridging traditional PR with modern digital marketing, helping brands navigate complex media landscapes.