Category
Influencer Marketing
Influencer marketing platforms help brands identify, recruit, manage, and measure partnerships with content creators and social media personalities who promote products to their audiences. Brands and agencies use these tools to discover creators whose audiences match their target customers, negotiate terms, track campaign performance, and ensure compliance with disclosure requirements. The category encompasses platforms for creator discovery and vetting, campaign management and payment processing, performance analytics, and audience measurement. Some solutions integrate with social media monitoring to identify emerging creators, while others focus on managing large-scale affiliate and partnership networks across multiple creator types and channels.
Companies
130
Tier distribution
130 Influencer Marketing companies tracked by ATDb — 20 leaders, 6 recent deals.
Recent deals in Influencer Marketing
- Omnicom merges Mediahub and Hearts & ScienceMerger2026-07-20
- Accenture Song acquires WhalarAcquisition2026-06-08
- Sitecore acquires ScrunchAcquisition$225M2026-06-03
- Sprinklr acquires ViralMomentAcquisition2026-05-28
- Publicis Groupe acquires Influential for $500MAcquisition$500M2024-05-29
- Reddit IPO values company at $6.4B with advertising focusIPO$6.4B2024-03-21
- Snap Inc. IPOIPO2017-03-02
- Impact Radius acquires ForensiqAcquisition2016-06-14
- Weibo IPOIPO2014-04-17
- Facebook acquires InstagramAcquisition$1B2012-04-09
Most acquisitive in Influencer Marketing
Social Media Advertising
Instagram is a social media platform whose advertising business enables brands to reach targeted audiences through paid placements across the Feed, Stories, Reels, and Explore page.
IZEA
Influencer Marketing Technology / MarTech
IZEA Worldwide, Inc. is a marketing technology company that provides software and professional services enabling brands to collaborate and transact with social influencers and content creators.
Podcast One
Podcast Network & Audio Advertising
Podcast One is a leading podcast network and advertising destination spanning top genres including sports, comedy, celebrity culture, entertainment, news, and politics.
TikTok
Social Media Advertising
X
AcquiredSocial Media Advertising
X is a social media platform that allows businesses to promote their products and services to over 611 million active monthly users through its advertising offering, X Ads.
Cision
PR & Earned Media Intelligence
Cision is a global technology company that helps marketing and communications teams understand and engage with the world by combining AI, data, and human expertise to generate insights and create measurable impact.
Hybrid Theory
AcquiredProgrammatic Advertising / Audience Intelligence
Hybrid Theory is a disruptive digital partner reshaping the AdTech market.
Impact
Partnership Management / Affiliate Marketing Technology
Impact is a partnership technology platform that helps brands build and scale affiliate, creator, and performance-driven marketing programs.
Impact.com
Partnership Management / Affiliate Marketing Technology
Impact.com is the leading partnership management platform, enabling brands to discover, manage, and optimize affiliate, influencer, and B2B partnerships at scale.
Klear
AcquiredInfluencer Marketing Technology
Klear is an influencer marketing platform that enables brands to find, analyze, and activate influencers, measure campaigns, and manage creators for long-term collaboration.
Meltwater
Media Intelligence & Social Analytics
Meltwater is an online media, social, and consumer intelligence company founded in Oslo, Norway, and headquartered in San Francisco, California.
Sprinklr
Customer Experience Management (CXM) / Social Media Management / MarTech
Sprinklr is an American software-as-a-service company specializing in customer experience management (CXM).
Sprout Social
Social Media Management & Analytics
Sprout Social is a cloud-based social media management platform that helps organizations and agencies extend their reach, amplify their brands, and build genuine connections with their audiences.
Talkwalker
AcquiredSocial Listening & Consumer Intelligence
Talkwalker is a social listening and analytics company that helps over 2,000 brands and agencies optimize the impact of their communication efforts.
160over90
AcquiredCultural & Sponsorship Marketing
Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing). Focused on sports + entertainment sponsorship + cultural relevance.
Acceleration Partners
Partnership/Affiliate Marketing
A global partnership marketing agency specializing in affiliate marketing, influencer partnerships, and strategic partner programs for premium brands.
Admitad
Affiliate Marketing / Performance Marketing
Admitad is a global affiliate marketing and performance-based advertising network that connects advertisers with publishers. The company provides technology solutions for e-commerce, content monetization, and affiliate marketing, serving both advertisers and publishers worldwide.
Affinio
Social Media Analytics & Audience Intelligence
A social marketing intelligence platform that uses AI to analyze audience data and identify interest-based segments for targeted marketing campaigns.
Allison Worldwide
Public Relations & Integrated Communications
Allison Worldwide is a global independent public relations and integrated communications agency helping brands navigate earned media, reputation management, and strategic communications.
Aspire
Marketing Technology - Influencer Marketing Automation
Aspire is a comprehensive influencer marketing automation platform that transforms how brands manage creator partnerships and social commerce strategies. The platform consolidates the entire influencer marketing lifecycleâfrom discovery and vetting to campaign management, content tracking, and ROI measurementâinto a unified solution, eliminating the operational complexity and manual effort traditionally associated with managing large-scale influencer programs across multiple disconnected ...
Bidtellect
AcquiredProgrammatic Advertising / Native Advertising
Bidtellect was a programmatic native advertising platform specializing in native demand-side platform (DSP) technology, acquired by Harte-Hanks in 2021.
BuzzSumo
Content Marketing Intelligence
BuzzSumo is a leading content marketing intelligence and influencer research platform that empowers brands, marketers, and content creators to discover, analyze, and amplify high-performing content across digital channels. The platform provides comprehensive content analytics, enabling users to identify trending topics, track competitor content strategies, and discover influential voices within their industry. By aggregating social engagement data from major platforms including Facebook, Twit...
Captiv8
AcquiredInfluencer Marketing Technology
Captiv8 is a leading influencer marketing platform that connects brands with top creators and provides comprehensive tools for campaign management, measurement, and analytics. It empowers businesses to execute data-driven influencer strategies, optimize ROI, and scale their marketing efforts across various social media channels.
Adfluencer
Influencer Marketing
Adfluencer is a German-based influencer marketing platform connecting brands with creators across Instagram, TikTok, and YouTube, with a focus on the DACH (Germany, Austria, Switzerland) market. The platform provides campaign management, influencer discovery, and performance analytics tailored to European GDPR requirements. It serves as a key regional alternative to global influencer platforms for brands targeting Central European audiences.
Affiliate Pro
Marketing Technology - Affiliate Marketing Software
Affiliate Pro is a specialized software-as-a-service (SaaS) provider focused on delivering comprehensive affiliate marketing technology solutions for businesses of all sizes. The platform serves as a centralized hub for building, managing, and optimizing affiliate programs, offering integrated real-time tracking technology, automated commission processing, comprehensive reporting dashboards, and partner management tools. By addressing critical challenges in partner relationship management, pe...
AffiliateManager.com
Digital Marketing Services - Affiliate Marketing Management
AffiliateManager.com is a specialized full-service affiliate program management agency that serves as a strategic outsourcing partner for brands seeking to establish, scale, and optimize their affiliate marketing initiatives. The company provides comprehensive end-to-end management services that eliminate the need for brands to build in-house affiliate marketing expertise, offering dedicated account management, affiliate recruitment and vetting, performance optimization, compliance monitoring...
Affilimate
Marketing Technology (MarTech) / Creator Economy Tools / Business Analytics SaaS
Affilimate is a specialized Software-as-a-Service (SaaS) platform that provides comprehensive analytics and optimization tools for affiliate marketers, content creators, bloggers, and digital publishers. The company addresses a critical challenge in the affiliate marketing ecosystem by consolidating performance data from multiple affiliate networks and programs into a unified dashboard, enabling users to track revenue streams, gain actionable insights, and make data-driven decisions to scale ...
AspireIQ
AcquiredInfluencer Marketing Technology
AspireIQ was an influencer marketing platform that connected brands with content creators for authentic marketing campaigns before being acquired by Aspire in 2020.
Audiense
Social Intelligence and Audience Analytics
Audiense is a leading social consumer intelligence platform that helps businesses understand and engage with their target audiences. It leverages social data to identify unique audience segments, uncover actionable insights, and inform marketing and communication strategies across various channels.
BR Media Group
AcquiredInfluencer Marketing
Brazilian influencer-marketing agency acquired by Publicis Groupe to expand Latin America capabilities.
Brand24
Social Media Monitoring & Analytics
Brand24 is a social media monitoring and analytics platform that tracks online mentions of brands, products, and keywords across the web and social networks.
Chocolate Platform
Influencer Marketing Technology / Social Commerce
Chocolate Platform is a social commerce and influencer marketing technology company that connects brands with content creators. The platform provides tools for influencer discovery, campaign management, and performance tracking with integrated e-commerce capabilities.
Facebook Gaming
DefunctGaming & Streaming Advertising
Facebook Gaming was Meta's dedicated gaming platform that combined game streaming, cloud gaming, and social features before being shut down in 2023.
Grapevine
Influencer Marketing & User-Generated Content
A subsidiary of Bazaarvoice that provides influencer marketing and user-generated content solutions for brands and retailers.
Hashoff
AcquiredInfluencer Marketing Technology
Hashoff was an AI-powered influencer marketing platform that connected brands with social media creators across major platforms like Instagram, YouTube, and Snapchat.
Hype
Influencer Marketing Technology
Hype is an influencer marketing platform that connects brands with content creators and manages influencer campaigns at scale.
Influence.co
Influencer Marketing Platform
Influence.co is an influencer marketing platform that connects brands with social media influencers to create and manage influencer marketing campaigns.
Influencer
Influencer Marketing
Influencer is an AdTech Platform that connects brands with influential content creators to drive engagement and sales.
Influenster
AcquiredInfluencer Marketing / User-Generated Content / Product Reviews
Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-generated content.
Julius
Influencer Marketing Technology
Julius is a leading influencer marketing platform that helps brands discover, vet, and collaborate with the right influencers for their campaigns. The company's AI-powered technology and extensive database of influencers enable brands to run effective and measurable influencer marketing programs.
Pantastic
Affiliate & Influencer Marketing
E-commerce growth platform formed by ESW Capital. Holds a portfolio of affiliate, influencer, and DTC marketing products including Refersion (acquired July 2023). Sometimes also branded "Pantastic Networks."
Collab
Influencer Marketing / Creator Economy
Collab is a creator economy platform that connects brands with TikTok creators for performance-driven influencer marketing campaigns.
Epic Games
Gaming & Interactive Media / Youth-Safe AdTech
Epic Games — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Howl
AcquiredAffiliate Marketing / Creator Commerce
Howl is a creator commerce platform, formerly Narrativ, that runs affiliate links for publishers and creators.
Wasserman
Sports & Entertainment Marketing
Wasserman is a leading global sports, entertainment, and culture agency representing athletes, artists, and brands across marketing, talent management, and live events.
Social Media Advertising
China's leading social media platform and microblogging network, offering powerful advertising and marketing solutions to brands targeting Chinese consumers.
XX Artists
RebrandedInfluencer Marketing
XX Artists was a creator-focused talent management and brand partnership platform that has since rebranded, connecting social media influencers with advertisers for sponsored content campaigns.
Zepeto
Metaverse Advertising and Virtual Brand Experiences
A metaverse platform and virtual avatar social network that enables users to create 3D avatars, socialize, and create content, with advertising and virtual item monetization capabilities.