IZEA
IZEA provides an end-to-end influencer marketing platform that combines creator discovery, campaign management, and performance analytics with optional full-service managed campaign execution — enabling brands to scale authentic content partnerships efficiently.
Last updated May 31, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS + Managed Services
- Target Market
- Enterprise, Mid-Market, Agencies
- Employee Count
- 51-200
- Funding
- $55.9M
- Revenue Range
- $30M–$50M
- Stock Symbol
- IZEA
- API Available
- Yes
Pioneer and established player in influencer marketing SaaS, competing with newer entrants through a combination of platform depth, managed services, and a large creator marketplace
IZEA Worldwide, Inc. is a publicly traded technology company that pioneered the influencer marketing industry when it launched in 2006. The company operates a suite of software-as-a-service (SaaS) platforms and managed services that enable brands, agencies, and marketers to discover, activate, and manage influencer and content creator partnerships at scale. Its flagship platform, IZEAx, serves as a marketplace and workflow tool connecting thousands of brands with millions of creators across social media channels including Instagram, TikTok, YouTube, Facebook, Twitter/X, and blogs. IZEA's business spans two primary segments: its technology platform (offering self-serve and enterprise SaaS tools) and managed services (where IZEA's team executes influencer campaigns on behalf of clients). The company has processed hundreds of millions of dollars in influencer transactions since its founding and maintains one of the largest creator marketplaces in the industry. IZEA also invests in AI-driven tools to enhance creator discovery, content analysis, and campaign performance measurement. Headquartered in Orlando, Florida, IZEA trades on the Nasdaq under the ticker IZEA and serves a broad range of Fortune 500 brands, mid-market companies, and agencies. The company has been a defining force in legitimizing influencer marketing as a measurable, scalable advertising channel, and continues to expand its platform capabilities with AI features, competitive intelligence tools, and workflow automation to maintain relevance in a rapidly evolving creator economy.
IZEAx
Core influencer marketing platform for creator discovery, campaign management, content workflows, and performance reporting
IZEAx Discovery
AI-powered creator search and audience analysis tool enabling brands to find and vet influencers across major social platforms
IZEAx Unity Suite
Enterprise-grade suite combining discovery, workflow, and analytics tools for large-scale influencer program management
FormAI
AI-powered content generation tool that helps marketers create briefs, captions, and campaign assets
Shake
Simplified influencer contracting and payment tool for streamlined creator agreements
Managed Services
Full-service influencer campaign execution handled by IZEA's in-house team, from strategy through reporting