Mavrck

Enterprise influencer marketing platform, now integrated within Later's social media management ecosystem

Mavrck is an enterprise-grade influencer marketing platform that enables brands to discover, manage, and measure influencer and creator marketing programs at scale. Founded in 2014 and headquartered in Boston, Massachusetts, the platform provides tools for identifying relevant influencers across social channels, automating campaign workflows, managing compliance and payments, and measuring ROI through robust analytics. Mavrck serves some of the world's largest consumer brands across industries including CPG, retail, travel, and financial services. The platform differentiates itself through its data-driven approach to influencer discovery and its ability to manage the full influencer lifecycle — from recruitment and vetting through content approval, publishing, and performance measurement. Mavrck's technology leverages social data and first-party audience insights to help brands identify not just macro-influencers but also micro and nano influencers who may deliver stronger engagement and authenticity for specific campaigns. In 2022, Mavrck was acquired by Later, a leading social media scheduling and marketing platform, in a move designed to create a comprehensive social media and influencer marketing solution. The combined entity continues to operate Mavrck's influencer platform as part of Later's broader product suite, positioning the combined company as a full-funnel social media marketing solution for enterprise and mid-market brands. The acquisition reflected the growing convergence of social media management and influencer marketing as brands seek unified platforms for their social strategies.