Mavrck
C · Marketing TechnologyAcquired by Merkle (Dentsu)Mavrck provides an end-to-end influencer marketing platform that enables brands to scale authentic influencer relationships, streamline campaign management, and measure ROI across all influencer tiers from nano to celebrity influencers.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $120M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Merkle (Dentsu)
- API Available
- Yes
Market Position
Leading enterprise influencer marketing platform with strong presence in CPG and retail sectors
Overview
Mavrck is an enterprise influencer marketing platform that enables brands to discover, activate, and manage influencer relationships at scale. The platform combines influencer discovery, campaign management, content creation, and performance analytics to help brands leverage authentic creator content across social media channels. Mavrck differentiates itself through its focus on all-in-one influencer marketing technology that supports the entire influencer lifecycle from identification through measurement. Founded in 2014, Mavrck has established itself as a significant player in the influencer marketing technology space, serving major enterprise brands across consumer packaged goods, beauty, retail, and other consumer-facing industries. The platform was acquired by Merkle (a Dentsu company) in 2022, integrating Mavrck's influencer marketing capabilities into Merkle's broader performance marketing and customer experience management services. This acquisition positioned Mavrck to serve enterprise clients with enhanced resources and integration into a larger marketing services ecosystem.
Products & Features
Influencer Discovery
AI-powered search and discovery tools to identify relevant influencers across social platforms based on audience demographics, engagement, and brand affinity
Campaign Management
End-to-end campaign workflow management including influencer outreach, contracting, content approval, and payment processing
Content Library
Centralized repository for managing and organizing influencer-generated content with rights management capabilities
Performance Analytics
Comprehensive reporting and analytics dashboard tracking campaign performance, ROI, and influencer effectiveness across channels
Advocacy Programs
Tools to build and manage long-term brand ambassador and advocacy programs with ongoing influencer relationships
Key Features
AI-powered influencer discovery and vettingAutomated campaign workflow managementMulti-platform social listening and monitoringContent rights management and amplificationReal-time performance tracking and attributionInfluencer relationship management (IRM)Fraud detection and brand safety toolsIntegrated payment processingCustom reporting and analytics dashboardsMobile app for influencer engagement
Use Cases
Large-scale influencer campaign management for CPG brandsProduct launch and awareness campaignsUser-generated content creation and amplificationBrand ambassador and advocacy program managementSeasonal and promotional campaign executionInfluencer content repurposing for paid mediaSocial commerce and shoppable content initiativesInfluencer performance benchmarking and optimization
Customer Segments
Consumer Packaged Goods (CPG) brandsBeauty and cosmetics companiesRetail and e-commerce brandsFashion and apparel companiesFood and beverage brandsConsumer electronics manufacturersHealth and wellness brands