Later

Leading visual-first social media scheduling platform with strong presence in Instagram marketing

Later is a social media marketing and scheduling platform that serves as a visual content planner for Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest. The company provides tools for content scheduling, visual planning, social media analytics, link-in-bio functionality (Linkin.bio), and influencer marketing capabilities. Originally launched as a simple Instagram scheduling tool, Later has evolved into a comprehensive social media management platform used by millions of users worldwide, from individual creators to enterprise brands. In October 2021, Later was acquired by Mavrck, an influencer marketing platform, and the combined entity operates as a subsidiary under the Later brand. The platform continues to operate independently while offering integrated influencer marketing capabilities, positioning itself at the intersection of social media management and influencer marketing within the broader marketing technology ecosystem.