Later
Later provides an intuitive visual-first platform for planning, scheduling, and analyzing social media content across multiple platforms, with specialized tools for driving traffic and conversions from social media.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 22, 2026
- Industry
- Social Media Marketing Technology
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 51-200
- API Available
- Yes
Leading visual-first social media scheduling platform with strong presence in Instagram marketing
Later is a social media marketing and scheduling platform that serves as a visual content planner for Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest. The company provides tools for content scheduling, visual planning, social media analytics, link-in-bio functionality (Linkin.bio), and influencer marketing capabilities. Originally launched as a simple Instagram scheduling tool, Later has evolved into a comprehensive social media management platform used by millions of users worldwide, from individual creators to enterprise brands. In October 2021, Later was acquired by Mavrck, an influencer marketing platform, and the combined entity operates as a subsidiary under the Later brand. The platform continues to operate independently while offering integrated influencer marketing capabilities, positioning itself at the intersection of social media management and influencer marketing within the broader marketing technology ecosystem.
Visual Content Calendar
Drag-and-drop visual planner for scheduling social media posts across multiple platforms
Linkin.bio
Landing page tool that makes Instagram posts shoppable and clickable
Later Analytics
Social media performance analytics and reporting tools
Later Influence
Influencer marketing platform for discovering and managing creator partnerships
Conversations
Social media inbox for managing comments and direct messages
Media Library
Centralized storage and organization for social media content assets