Pinterest Ads

Leading visual discovery advertising platform with a differentiated high-intent, shopping-focused audience and growing performance advertising capabilities

Pinterest Ads is the advertising arm of Pinterest, Inc., the visual discovery and inspiration platform with over 500 million monthly active users globally. The platform allows businesses of all sizes to promote their products and services through a variety of ad formats including Shopping Ads, Promoted Pins, Video Ads, Carousel Ads, and Collections Ads. Pinterest's unique positioning as a platform where users actively seek ideas and plan purchases makes it particularly valuable for advertisers targeting consumers in a high-intent, aspirational mindset. In the AdTech ecosystem, Pinterest Ads occupies a distinctive niche between social media advertising and e-commerce discovery. Its integration with major shopping platforms like Shopify, WooCommerce, and Google Shopping, combined with its robust catalog ingestion and dynamic retargeting capabilities, makes it a compelling channel for retail, fashion, home décor, beauty, and lifestyle brands. The platform offers advanced audience targeting including keyword targeting, interest targeting, actalike audiences, and customer list matching, alongside a growing suite of measurement and attribution tools. Pinterest has been investing heavily in its lower-funnel and performance advertising capabilities, including direct links, mobile deep linking, and API for Conversions to improve signal quality in a post-cookie environment. With annual revenue exceeding $3 billion, Pinterest Ads represents a meaningful and growing advertising business, competing with Meta, Snap, and TikTok for social and visual advertising budgets, while also positioning itself as a shopping destination to compete with Amazon and Google Shopping.