Pinterest Ads
A · Ecosystem ServicesSubsidiaryPinterest Ads connects businesses with high-intent users actively seeking inspiration and ideas, offering visual advertising solutions that drive discovery, consideration, and purchase decisions in a positive, brand-safe environment.
Last updated Feb 18, 2026
- Industry
- Social Media Advertising
- Business Model
- Advertising Platform
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 1001-5000
- Funding
- $1.5B
- Revenue Range
- $2B-$3B
- Stock Symbol
- PINS
- Parent Company
- Pinterest, Inc.
- API Available
- Yes
Market Position
Leading visual discovery and social commerce advertising platform with strong presence in lifestyle and retail verticals
Overview
Pinterest Ads is the advertising platform of Pinterest, Inc., a visual discovery and social media platform where users find and save ideas through images and videos called 'Pins.' The advertising platform enables businesses to promote their products and services through various ad formats including Promoted Pins, Video Pins, Shopping Ads, and Carousel Ads. Pinterest's unique position in the AdTech ecosystem stems from its high-intent user base, as users actively search for inspiration and ideas, making them more receptive to commercial content compared to traditional social media platforms. Pinterest Ads leverages the platform's rich visual search capabilities and interest-based targeting to help advertisers reach users at various stages of the purchase journey. The platform is particularly strong in verticals like retail, home decor, fashion, food, and beauty, where visual discovery drives purchase decisions. With over 450 million monthly active users globally, Pinterest has established itself as a significant player in the social commerce and visual advertising space, competing with platforms like Instagram, TikTok, and Google's visual search products.
Products & Features
Promoted Pins
Native ad format that blends seamlessly with organic content, allowing advertisers to promote individual Pins to targeted audiences
Shopping Ads
Product-focused ads that showcase items from catalogs with pricing and availability information, driving direct product discovery
Video Ads
Engaging video content in standard or max-width formats to capture attention and tell brand stories
Carousel Ads
Multi-image ad format allowing advertisers to showcase multiple products or tell sequential stories
Collections Ads
Combination of hero image or video with secondary product images for immersive shopping experiences
Pinterest Performance+
Automated campaign solution using AI to optimize targeting, bidding, and creative for maximum performance
Conversion Optimization
Campaign optimization tools focused on driving specific actions like purchases, sign-ups, or app installs
Pinterest Tag
Tracking pixel for measuring conversions, building audiences, and optimizing campaign performance
Audience Targeting
Comprehensive targeting options including interests, keywords, demographics, and custom audiences
Pinterest Analytics
Detailed reporting and insights on ad performance, audience behavior, and content engagement
Key Features
Visual search and discovery advertisingHigh purchase intent audienceInterest-based targetingAutomated bidding and optimizationCatalog integration for dynamic product adsConversion tracking and attributionAudience insights and analyticsMobile-first ad formatsBrand safety controlsCreative best practices and templates
Use Cases
E-commerce product promotion and salesBrand awareness and consideration campaignsSeasonal and holiday marketingNew product launchesDriving website traffic and conversionsMobile app installs and engagementLocal business promotionContent marketing and audience buildingRetargeting website visitorsCatalog sales for retailers
Customer Segments
E-commerce retailersDirect-to-consumer brandsFashion and apparel companiesHome decor and furniture brandsBeauty and cosmetics companiesFood and beverage brandsTravel and hospitalityWedding and event servicesDIY and craft businessesSmall and medium-sized businesses