Pinterest Ads

A leading visual discovery and shopping-intent advertising platform, positioned between traditional social media ad networks and search advertising, capturing users in an active planning and purchasing mindset.

Pinterest Ads is a visual discovery platform's advertising arm that enables businesses to reach users through promoted Pins appearing in home feeds, search results, and related content.^1,2 Unlike conventional social media advertising, Pinterest functions as a visual search engine, meaning ads surface while shoppers are still in the process of deciding what to buy and from whom.² Advertisers and retailers can choose from a broad range of formats — including single-image, video, carousel, collections, idea, showcase, quiz, and lead ads — with shopping ads specifically supporting standard, video, carousel, and personalized collections variants drawn from a product catalog.² Targeting capabilities span interest- and keyword-based options, as well as audience tools built from customer lists, prior website visitors, Pin engagers, and actalike audiences modeled on existing customer behavior.² Pricing operates on an auction model, with costs varying by audience, keywords, location, and campaign objective.³ Campaign performance is tracked through Pinterest Ads Manager, which provides advertisers with live campaign status, spend data, and performance metrics.³ Source 1: pinterest.com — Company | Pinterest Newsroom Source 2: shopify.com — Pinterest Ads: Complete Guide for 2026 Source 3: epidemicsound.com — Pinterest advertising cost, specifications & more