Pinterest Ads

Leading visual discovery advertising platform, differentiated by high purchase-intent audiences and brand-safe environment

Pinterest Ads is the advertising arm of Pinterest, Inc., the visual discovery and inspiration platform with over 500 million monthly active users globally. The platform allows businesses of all sizes to promote their products and services through a variety of ad formats—including Shopping Ads, Promoted Pins, Video Ads, Carousel Ads, and Collections Ads—designed to meet users at the moment of inspiration and intent. Pinterest's unique position as a planning and discovery platform, rather than a purely social one, means its users are often actively seeking ideas for purchases, making it a high-intent environment for advertisers. Pinterest Ads operates within a self-serve auction-based model, offering robust targeting capabilities including keyword targeting, interest targeting, audience lists, and actalike audiences. The platform integrates deeply with e-commerce ecosystems through partnerships with Shopify, WooCommerce, and others, enabling seamless product catalog uploads and dynamic retargeting. Pinterest's visual search technology and its Shopping features have made it a compelling channel for retail, fashion, home décor, beauty, and food brands seeking to drive both awareness and direct conversions. In the AdTech ecosystem, Pinterest competes with Meta, Snap, TikTok, and Google for social and visual advertising budgets. Pinterest differentiates itself through its aspirational, brand-safe environment and its strong indexing among high-income, purchase-ready audiences—particularly women aged 25–54. The company is publicly traded on the NYSE and has been growing its advertising revenue steadily, with annual revenues exceeding $3 billion, as it continues to invest in performance advertising tools, measurement capabilities, and AI-driven personalization.