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Smartly.io

Smartly.io

Brief
Social Media Advertising Tecsmartly.io

Enables advertisers to automate, optimize, and scale social media advertising campaigns across multiple platforms through AI-powered automation, creative production tools, and intelligent optimization algorithms, reducing manual work while improving campaign performance.

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 8, 2026

Founded
2013
HQ
Helsinki, Uusimaa, Finland
Connections
39

At a glance

Employees
201-500
Funding
$200M+
Revenue
$50M-$100M
Stock
Not Publicly Traded
24integrations12competitors

About

Leading social media advertising automation platform serving enterprise brands and agencies

Smartly.io is a leading social media advertising automation platform founded in 2013 that serves as critical infrastructure for digital advertisers. The company provides an end-to-end solution for managing, automating, and optimizing advertising campaigns across major social media platforms including Facebook, Instagram, Snapchat, Pinterest, and TikTok. The platform combines creative production capabilities, campaign automation, and AI-powered optimization to help advertisers scale their social media advertising operations efficiently. The company's platform is designed specifically for large-scale advertisers, including global brands, agencies, and performance marketers who manage substantial advertising budgets across multiple social channels. Smartly.io addresses key challenges in social media advertising including creative production at scale, cross-platform campaign management, budget optimization, and performance analytics. The platform's automation capabilities enable advertisers to reduce manual work while improving campaign performance through intelligent bidding, dynamic creative optimization, and automated reporting. Smartly.io has established itself as a significant player in the social advertising technology space, serving hundreds of major brands and agencies globally. The company has raised substantial venture capital funding and maintains partnerships with major social media platforms as an official marketing partner. With offices across North America, Europe, and Asia-Pacific, Smartly.io continues to expand its platform capabilities to address the evolving needs of social media advertisers in an increasingly complex digital advertising landscape.

Business model

SaaS

Target market

Enterprise

What they offer

  • Creative Suite

    Tools for producing and managing creative assets at scale, including dynamic creative optimization and template-based production

  • Campaign Automation

    Automated campaign management and optimization across multiple social platforms with rule-based and AI-powered automation

  • Intelligence & Reporting

    Advanced analytics, reporting, and insights platform for measuring and optimizing campaign performance

  • Media Buying

    Unified interface for managing media buying across Facebook, Instagram, Snapchat, Pinterest, TikTok and other social platforms

Key features

Cross-platform campaign managementDynamic creative optimization (DCO)Automated bidding and budget optimizationCreative production at scaleMulti-platform reporting and analyticsA/B testing automationAudience management and segmentationTemplate-based creative workflowsReal-time performance monitoringAPI integrations with social platforms

Use cases

Large-scale social media campaign management for global brandsAgency management of multiple client campaigns across social platformsE-commerce performance marketing and dynamic product adsCreative testing and optimization at scaleCross-platform budget optimizationAutomated campaign scaling and managementBrand awareness campaigns across multiple social channelsMobile app install and engagement campaigns

Customer segments

Enterprise brandsDigital advertising agenciesPerformance marketersE-commerce companiesMobile app developersDirect-to-consumer brandsRetail brandsTravel and hospitality companies

Tech & specs

Technology stack

Machine learning and AICloud infrastructureAPI integrationsData analytics platformsReal-time bidding technology

Security & compliance

GDPRSOC 2ISO 27001Privacy Shield

Deployment

Cloud

API

Yes

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