Kenshoo

A leading independent omnichannel advertising optimization platform serving enterprise brands and agencies, with particular strength in search, social, and retail media management.

Kenshoo, rebranded as Skai, is a leading AI-powered advertising technology platform headquartered in Tel Aviv, Israel, with significant operations in San Francisco and other global offices. Founded in 2006, the company has long been recognized as a pioneer in digital marketing optimization, providing enterprise-grade tools for managing and scaling paid media campaigns across major channels including Google, Meta, Amazon, and other walled-garden ecosystems. The platform's core strength lies in its ability to unify cross-channel campaign management with advanced AI and machine learning capabilities, enabling marketers to make smarter, data-driven decisions at scale. The company now operates under the Skai brand, reflecting its expanded vision beyond search and social into retail media and commerce channels. Skai's platform offers solutions for search advertising, social advertising, app marketing, and retail media — positioning it as a comprehensive omnichannel marketing intelligence platform. Its proprietary data science and optimization algorithms help brands and agencies maximize return on ad spend (ROAS) while reducing manual campaign management overhead. Skai serves some of the world's largest advertisers and agencies, managing billions of dollars in annualized media spend. In the AdTech ecosystem, Skai (formerly Kenshoo) competes with platforms such as Marin Software, Pacvue, and Tinuiti, and differentiates itself through deep integrations with major publisher APIs, robust retail media capabilities, and a strong enterprise client base. The company has raised significant venture funding over its history and remains a privately held, independent platform, making it a notable independent player in a landscape increasingly dominated by large holding companies and walled gardens.