Outbrain

Outbrain was a top-two global native advertising and content discovery platform before rebranding to Teads Holding Co. following its acquisition of Teads from Altice in early 2025.

Outbrain was founded in 2006 and grew to become one of the most recognized names in native advertising and content discovery, operating a large-scale recommendation engine that served personalized content and sponsored links across a vast network of premium publisher sites. Its technology powered the 'recommended content' widgets seen at the bottom of articles on major media properties, connecting advertisers with engaged audiences in a contextually relevant, non-disruptive format. Outbrain went public on the NASDAQ in 2021 under the ticker symbol OB, establishing itself as a publicly traded independent player in the competitive native and performance advertising space alongside rivals like Taboola. In August 2024, Outbrain announced a landmark $1 billion acquisition of Teads — the global omnichannel media platform owned by Altice — in a deal combining $1 billion in cash and approximately 35 million shares. The transaction closed on February 3, 2025, bringing together Outbrain's performance-driven native network with Teads' premium video and display advertising capabilities. The combined entity serves approximately 2.2 billion users across 36 countries and recorded roughly $1.7 billion in ad spend for fiscal year 2024, with a combined workforce of approximately 1,800 employees headquartered in New York City. On June 10, 2025, the corporate entity officially changed its name to Teads Holding Co. and its NASDAQ ticker transitioned from OB to TEAD, marking the formal retirement of the Outbrain brand. The Outbrain name and its legacy platform have been subsumed into the broader Teads brand, which now represents the combined company's unified go-to-market identity as a scaled omnichannel advertising platform for premium publishers and global advertisers.