Outbrain

Was one of two dominant players in the native content recommendation and discovery space, alongside Taboola, before rebranding to Teads following a transformative acquisition.

Outbrain was founded in 2006 and grew to become one of the world's largest open web discovery and native advertising platforms, delivering personalized content recommendations across a vast network of premium publisher sites. The company operated a performance-driven marketplace connecting advertisers with engaged audiences through native ad units — the 'recommended content' widgets seen at the bottom of articles on major news and media sites. Outbrain went public on the NASDAQ in 2021 under the ticker 'OB' and competed directly with Taboola in the content recommendation duopoly that dominated the native advertising space for over a decade. In August 2024, Outbrain announced a landmark $1 billion acquisition of Teads, the global video and CTV advertising platform, from Altice International, in a deal combining $1B in cash with 35 million shares. The transaction closed on February 3, 2025, creating a combined entity with approximately 1,800 employees across 36 countries, $1.7 billion in FY2024 ad spend, and a reach of 2.2 billion users globally. The merger brought together Outbrain's native and content discovery capabilities with Teads' premium video and attention-based advertising technology. On June 10, 2025, the corporate entity officially changed its name to Teads Holding Co., and the NASDAQ ticker transitioned from OB to TEAD. The Outbrain brand was retired worldwide in favor of the Teads brand, marking the end of Outbrain as a distinct operating identity. The combined company, now operating as Teads, represents one of the largest independent omnichannel advertising platforms on the open web.