VP of Research and Insights at Outbrain
Madon is known for leading research initiatives at Outbrain that quantify native advertising effectiveness and content recommendation trends, helping the industry better understand engagement on the open web.
Last updated Mar 28, 2026 by AI Enrichment
Ewa Madon is a research and insights leader at Outbrain, one of the world's leading content recommendation and native advertising platforms. In her role as VP of Research and Insights, she is responsible for producing and disseminating data-driven analysis on how consumers engage with content recommendations, the effectiveness of native advertising formats, and broader trends shaping the open web. Her work helps brands, publishers, and agencies make more informed decisions about content-driven advertising strategies. Madon's career has been centered on translating complex audience and campaign data into actionable intelligence for the AdTech and media industries. At Outbrain, she has contributed to multiple research reports and industry studies that have been cited across trade publications, positioning the company as a credible source of native advertising insights. Her focus spans consumer behavior, attention metrics, and the comparative performance of native versus display advertising formats. As a regular publisher of thought leadership, Madon represents a growing cohort of research-focused executives within AdTech who bridge the gap between data science and marketing strategy. Her insights are particularly relevant in an era where cookieless targeting and contextual advertising are reshaping how advertisers measure and optimize campaign performance on publisher networks.