Voluum
Voluum is a data-driven ad-tech company that empowers media buyers and acquisition professionals to convert campaign data into actionable decisions, staffed by industry professionals, data scientists, and ad-tech engineers.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources5 sources cited
At a glance
- Employees
- 51-200
- Revenue
- $10M-$50M
- Stock
- N/A
About
Leading cloud-based ad tracker for performance marketers and affiliate media buyers, known for speed, reliability, and advanced analytics capabilities
Voluum is a data-driven ad-tech company that empowers media buyers and acquisition professionals to convert campaign data into actionable decisions, staffed by industry professionals, data scientists, and ad-tech engineers. Its core platform sits between a traffic source and an offer, capturing every click, visit, impression, and conversion to reveal precisely which combination of ad creative, placement, landing page, and offer is generating revenue. The platform consolidates tracking across both paid and organic traffic sources — including push, native, and social channels such as TikTok and YouTube — into a single reporting dashboard. Key capabilities include an AI-driven traffic distribution engine that automatically routes traffic to the best-performing offers and paths, as well as a bundled anti-fraud kit featuring bot detection, rule-based IP and user-agent blocking, and ad-spy protection. The platform is best suited to established media buyers and agencies, with particular strength for iGaming teams managing multi-currency operations and complex postback setups. Voluum operates as a crown jewel of the Domains and Services division within Team Internet, a multinational holding company, a structure that provides it with both the focus of a dedicated product team and the stability of an established technology group. Source 1: voluum.com — About us - Voluum – Ad Tracker for Media Buyers Source 2: affdude.com — Voluum Review: Cloud Ad Tracking Software Tested (2026 ...
Business model
SaaS
Target market
SMB
What they offer
Voluum Tracker
Core cloud-based ad tracking platform with real-time reporting, traffic distribution, and campaign management for performance marketers
Anti-Fraud Kit
Built-in fraud detection and prevention tool that identifies bot traffic, click fraud, and suspicious activity to protect ad budgets
Automizer
Rule-based automation engine that allows marketers to set triggers and auto-optimize campaigns across connected traffic sources
Traffic Distribution AI
AI-powered traffic distribution that automatically routes visitors to the best-performing offers, landers, or paths
Voluum DSP
Integrated demand-side platform allowing users to buy traffic directly within the Voluum ecosystem
Collaborative Access
Multi-user workspace with role-based permissions for teams and agencies managing shared campaigns
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes