Voluum

Leading cloud-based ad tracker for performance marketers and affiliate media buyers, known for speed, reliability, and advanced analytics capabilities

Voluum is a sophisticated performance marketing tracking and analytics platform developed by Codewise, a Polish AdTech company. Launched around 2013, Voluum quickly established itself as one of the most powerful and reliable ad trackers in the performance marketing space, serving affiliate marketers, media buyers, performance agencies, and in-house marketing teams who need granular visibility into their campaign data across multiple traffic sources and offers. The platform provides real-time tracking, advanced reporting, A/B split testing, traffic distribution, and AI-powered optimization tools that allow marketers to maximize ROI on their ad spend. Voluum's anti-fraud kit helps identify and filter bot traffic and suspicious activity, protecting advertisers from wasted budgets. Its direct tracking pixel and redirect-based tracking methods support virtually all major traffic sources including Google Ads, Facebook Ads, native networks, and push notification platforms. Voluum holds a strong market position as a premium solution in the performance marketing tracker category, competing with tools like RedTrack, Binom, and Bemob. The platform is particularly well-regarded for its speed, scalability, and depth of analytics. In 2020, Codewise was acquired by Zeropark's parent company, and the broader group has since operated under the Marti Media umbrella, though Voluum continues to operate as a distinct product with its own brand identity and customer base.