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Brief
Voluum

Voluum

Ad Tracking & Attributionvoluum.com

Voluum is a data-driven ad-tech company that empowers media buyers and acquisition professionals to convert campaign data into actionable decisions, staffed by industry professionals, data scientists, and ad-tech engineers.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2013
HQ
Kraków, Lesser Poland, Poland
Connections
17

AI-drafted from public sources5 sources cited

At a glance

Employees
51-200
Revenue
$10M-$50M
Stock
N/A
15integrations2competitors

About

Leading cloud-based ad tracker for performance marketers and affiliate media buyers, known for speed, reliability, and advanced analytics capabilities

Voluum is a data-driven ad-tech company that empowers media buyers and acquisition professionals to convert campaign data into actionable decisions, staffed by industry professionals, data scientists, and ad-tech engineers. Its core platform sits between a traffic source and an offer, capturing every click, visit, impression, and conversion to reveal precisely which combination of ad creative, placement, landing page, and offer is generating revenue. The platform consolidates tracking across both paid and organic traffic sources — including push, native, and social channels such as TikTok and YouTube — into a single reporting dashboard. Key capabilities include an AI-driven traffic distribution engine that automatically routes traffic to the best-performing offers and paths, as well as a bundled anti-fraud kit featuring bot detection, rule-based IP and user-agent blocking, and ad-spy protection. The platform is best suited to established media buyers and agencies, with particular strength for iGaming teams managing multi-currency operations and complex postback setups. Voluum operates as a crown jewel of the Domains and Services division within Team Internet, a multinational holding company, a structure that provides it with both the focus of a dedicated product team and the stability of an established technology group. Source 1: voluum.com — About us - Voluum – Ad Tracker for Media Buyers Source 2: affdude.com — Voluum Review: Cloud Ad Tracking Software Tested (2026 ...

Business model

SaaS

Target market

SMB

What they offer

  • Voluum Tracker

    Core cloud-based ad tracking platform with real-time reporting, traffic distribution, and campaign management for performance marketers

  • Anti-Fraud Kit

    Built-in fraud detection and prevention tool that identifies bot traffic, click fraud, and suspicious activity to protect ad budgets

  • Automizer

    Rule-based automation engine that allows marketers to set triggers and auto-optimize campaigns across connected traffic sources

  • Traffic Distribution AI

    AI-powered traffic distribution that automatically routes visitors to the best-performing offers, landers, or paths

  • Voluum DSP

    Integrated demand-side platform allowing users to buy traffic directly within the Voluum ecosystem

  • Collaborative Access

    Multi-user workspace with role-based permissions for teams and agencies managing shared campaigns

Key features

Real-time campaign tracking and reportingAI-powered traffic distribution and optimizationBuilt-in anti-fraud detectionA/B split testing for landers and offersRule-based campaign automation (Automizer)Direct tracking pixel (cookieless tracking)Multi-user and team collaboration toolsCustom conversion tracking and postback URLsAPI access for custom integrationsMobile app for on-the-go monitoring

Use cases

Affiliate marketing campaign tracking and optimizationMedia buying performance analysis across multiple traffic sourcesA/B testing of landing pages and offersFraud detection and bot traffic filteringAgency campaign management with client reportingE-commerce and lead generation funnel trackingNative advertising campaign optimizationPush notification and pop traffic management

Customer segments

Affiliate marketersPerformance media buyersDigital marketing agenciesIn-house performance marketing teamsE-commerce advertisersLead generation companiesMobile app marketers

Tech & specs

Technology stack

Cloud infrastructure (AWS)Real-time data processingRESTful APIPostback/S2S trackingJavaScript pixel trackingMachine learning for traffic optimization

Security & compliance

GDPRSSL/TLS encryptionTwo-factor authentication

Deployment

Cloud

API

Yes

Explore further

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