Ori Lahav
CEO at GumGum
Championing contextual intelligence as a viable and superior alternative to cookie-based targeting, and scaling GumGum's Verity platform into a leading cookieless advertising solution.
Last updated Apr 19, 2026 by ATDb automated enrichment · Connections updated Apr 20, 2026
Ori Lahav is the CEO of GumGum, a contextual intelligence company that has become one of the most prominent voices in the industry's shift away from third-party cookies toward privacy-safe advertising solutions. Under his leadership, GumGum has evolved from its roots in computer vision-based in-image advertising into a full-stack contextual intelligence platform, positioning the company as a go-to partner for brands and publishers navigating the post-cookie landscape. Lahav has been instrumental in articulating and executing GumGum's vision that context — not identity — is the future of effective digital advertising. Lahav joined GumGum in its earlier growth stages and rose through leadership roles before taking the helm as CEO. His background spans product, operations, and business development within the digital media and advertising technology space, giving him a well-rounded operational perspective. He has guided GumGum through significant product evolution, including the development of its Verity contextual targeting technology, which uses natural language processing and computer vision to analyze page content at a granular level for brand-safe, relevant ad placements. As a leader in the cookieless targeting conversation, Lahav frequently represents GumGum at major industry events and in trade press, advocating for contextual solutions as a scalable, privacy-compliant alternative to behavioral targeting. His work has helped shift industry perception of contextual advertising from a legacy tactic to a sophisticated, data-driven approach capable of matching or exceeding the performance of cookie-based methods.
President & COO
GumGum (2018-2021)
SVP, Business Development & Operations
GumGum (2015-2018)
- Led GumGum's strategic transformation from an in-image advertising company to a full contextual intelligence platform
- Oversaw development and commercialization of GumGum's Verity contextual targeting technology
- Positioned GumGum as a leading independent alternative to cookie-based targeting ahead of third-party cookie deprecation
- Grew GumGum's global footprint with expanded operations across North America, Europe, and APAC