Zemanta

Leading self-serve native advertising DSP, operating as Outbrain's programmatic solution

Zemanta is a native advertising technology platform that provides a demand-side platform (DSP) for programmatic native advertising campaigns. Founded in 2007, the company initially started as a content recommendation engine before pivoting to focus on native advertising technology. Zemanta's platform enables advertisers, agencies, and trading desks to plan, execute, and optimize native advertising campaigns across premium publisher inventory at scale, offering access to major native ad exchanges and supply-side platforms. In 2017, Zemanta was acquired by Outbrain, one of the leading content discovery platforms, for approximately $100 million. Following the acquisition, Zemanta continues to operate as Outbrain's self-serve DSP solution, maintaining its distinct brand and platform while being integrated into Outbrain's broader advertising ecosystem. The platform serves performance marketers and brand advertisers looking to leverage native advertising formats to reach audiences across premium publishers. Zemanta's technology focuses on providing transparency, control, and performance optimization for native advertising campaigns. The platform offers features including real-time bidding, audience targeting, creative optimization, and detailed analytics, positioning itself as a solution for advertisers who want programmatic access to native inventory with full campaign control and transparency.