Zemanta

Leading programmatic native advertising platform serving agencies and brands

Zemanta is a demand-side platform (DSP) specializing in native advertising and content promotion. Originally founded as a content recommendation platform, Zemanta evolved into a programmatic advertising solution that enables advertisers and agencies to run native ad campaigns across premium publisher inventory at scale. The platform provides access to native ad placements through integrations with major supply-side platforms and exchanges, offering sophisticated targeting, optimization, and reporting capabilities. In 2017, Zemanta was acquired by Outbrain, one of the leading content discovery platforms, and operates as a subsidiary focused on serving the programmatic native advertising market. Zemanta's technology allows advertisers to buy native ad inventory programmatically while maintaining creative control and accessing detailed performance analytics. The platform has established itself as a significant player in the native advertising ecosystem, bridging the gap between traditional display advertising and content recommendation by offering programmatic access to native ad formats across thousands of premium publishers.