Zemanta

A programmatic native DSP with strong machine learning capabilities, now operating as Teads DSP under parent company Teads (NASDAQ: TEAD), with direct integrations across 50+ SSPs globally.

Zemanta is a native advertising and content-recommendation technology company, best known for Zemanta One, a self-serve programmatic demand-side platform (DSP) for native advertising.¹ The platform supports display and video in addition to native, built around helping advertisers generate measurable outcomes — including visits, views, leads, and conversions — from programmatic campaigns.² Its data science department develops machine learning and AI algorithms for buying programmatic advertising in the real-time bidding ecosystem, with algorithms processing millions of data points per second to make over a billion machine learning predictions.² Zemanta maintains direct partnerships with over 50 SSPs worldwide to ensure scale and brand integrity across the digital advertising ecosystem.² Outbrain acquired Zemanta in 2017, and the DSP now trades as Teads DSP, though its API continues to be served from Zemanta-owned hosts.¹ Source 1: apis.io — Zemanta — API Provider, Schemas Source 2: zemanta.com — About Zemanta - Outbrain DSP