Lockerdome

A mid-tier native and attention-based advertising platform serving publishers and advertisers before ceasing operations following a 2022 rebrand to Decide.

LockerDome was founded in 2008 in St. Louis, Missouri, originally as a sports-focused social network before pivoting to become a digital advertising platform. The company carved out a niche in the AdTech ecosystem by focusing on attention-based and native advertising solutions, helping publishers monetize their audiences and enabling advertisers to reach engaged users through contextually relevant ad formats. At its peak, LockerDome served a broad network of publishers and advertisers, positioning itself as a performance-driven alternative to dominant programmatic players. In February 2022, LockerDome rebranded as Decide, signaling a significant strategic evolution. The rebrand introduced the 'Decision Marketplace,' a machine learning-powered platform designed to optimize digital advertising decisions in real time. The company also expanded its geographic footprint by opening an Austin, Texas office alongside the rebrand, reflecting ambitions to grow beyond its St. Louis roots and tap into a larger tech talent pool. Following the rebrand, the company continued operating as Decide, developing its machine-learning Decision Marketplace. Its legacy lies in its early advocacy for attention metrics and native advertising formats at a time when the industry was beginning to question the value of traditional impression-based measurement, contributing to broader conversations about ad quality and audience engagement in digital media.