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Brief
Prebid.org

Prebid.org

Header BiddingIndustry Bodyprebid.org

Prebid.org is a respected open-source software maker and standards-setter in online advertising whose mission is to power a free and open digital economy by building interoperable infrastructure that lets innovation and publishers thrive.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 7, 2026

In the news
Founded
2015
HQ
New York, New York, United States
Connections
67

AI-drafted from public sources8 sources cited

At a glance

Employees
1-10
53integrations2competitors2corporate family
Programmatic Platform

About

Dominant open-source standard for header bidding, used by a majority of top global publishers and supported by hundreds of demand partners

Prebid.org is a respected open-source software maker and standards-setter in online advertising whose mission is to power a free and open digital economy by building interoperable infrastructure that lets innovation and publishers thrive. Supported formats include display, native, instream and outstream video, mobile via an open-source end-to-end library, and connected TV and over-the-top long-form video. Recent releases have added native support for programmatic audio ads, dynamic creative, and a browser AI module that uses page-summarization to enrich ad call metadata. Source 1: prebid.org — About Source 2: adexchanger.com — Prebid.org Is At A Crossroads, And Must Now Decide ... Source 3: prebid.org — Prebid: Home

Business model

Open-Source Nonprofit Consortium

Target market

Enterprise

What they offer

  • Prebid.js

    The core open-source JavaScript header bidding wrapper enabling client-side auctions among multiple demand partners simultaneously on publisher websites.

  • Prebid Server

    A server-side header bidding solution (available in Go and Java) that moves auction logic off the browser to reduce latency and improve mobile performance.

  • Prebid Mobile

    Native SDKs for iOS and Android that bring header bidding capabilities to mobile app publishers.

  • Prebid Video

    Extensions and adapters within the Prebid ecosystem specifically designed to support instream and outstream video header bidding.

  • Prebid.org Managed Services

    Community-supported documentation, governance, and tooling resources for implementing and maintaining Prebid solutions.

Key features

Hundreds of demand-side bidder adaptersClient-side and server-side auction supportMobile SDK support for iOS and AndroidVideo advertising support (instream and outstream)Open-source and fully customizable codebasePrice granularity and auction timeout controlsUser ID module for identity solutionsReal-time bidding analytics integrationsGDPR and privacy compliance modulesActive community governance and contribution model

Use cases

Publishers running simultaneous auctions across multiple SSPs and ad exchangesMobile app monetization via server-side header biddingVideo inventory monetization through programmatic demandIdentity and audience data integration for cookieless targetingReducing ad latency by shifting auction logic server-sideStandardizing programmatic auction practices across publisher tech stacks

Customer segments

Large digital publishers and media companiesNews and content websitesMobile app developers and publishersAd technology vendors and SSPsDemand-side platforms integrating as biddersAdTech consultancies and implementation partners

Tech & specs

Technology stack

JavaScript (Prebid.js core)Go (Prebid Server)Java (Prebid Server alternative)Swift / Objective-C (iOS SDK)Kotlin / Java (Android SDK)GitHub (open-source repository and collaboration)OpenRTB protocol

Security & compliance

GDPRCCPATCF 2.0 (IAB Transparency and Consent Framework)COPPA

Deployment

On-premiseCloudSelf-hosted

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Prebid.org