Quantcast

Leading independent DSP and audience measurement platform with focus on privacy-compliant solutions

Quantcast is a technology company that specializes in AI-driven audience insights and real-time advertising. Founded in 2006, the company pioneered the use of machine learning and big data analytics to help advertisers understand online audiences and deliver targeted advertising campaigns. Quantcast operates one of the world's largest audience measurement platforms, directly measuring over 100 million web destinations and analyzing digital behavior across the open internet. The company's primary offerings include Quantcast Measure, a free audience analytics tool, and Quantcast Platform, a demand-side platform (DSP) that enables programmatic advertising with sophisticated audience targeting capabilities. Quantcast has positioned itself as a privacy-forward alternative in the AdTech ecosystem, developing solutions that work in a cookieless future while maintaining compliance with global privacy regulations like GDPR and CCPA. Quantcast serves agencies, brands, and publishers globally, with a strong presence in both North American and European markets. The company has been recognized for its innovative approach to audience intelligence and its commitment to building privacy-compliant advertising technology that balances personalization with user privacy protection.