Triggit

An early innovator in real-time bidding and retargeting, Triggit was among the first demand-side platforms to gain a seat on the Facebook Ad Exchange (FBX), giving it a notable but short-lived competitive edge before financial distress led to its acquisition.

Triggit was a San Francisco-based AdTech company that established itself as an early innovator in real-time bidding (RTB) and retargeting technology for display advertising. Founded in the mid-2000s, Triggit built a demand-side platform that allowed advertisers to programmatically bid on ad inventory in real time, targeting users who had previously visited their websites. The company was notable for being one of the first platforms to deeply integrate with the Facebook Ad Exchange (FBX), giving advertisers the ability to retarget users within the Facebook ecosystem — a relationship that was sometimes mischaracterized as an acquisition by Facebook, when in reality Triggit was simply a privileged seat partner on the exchange.