Triggit

Early-stage programmatic advertising platform acquired before achieving significant market scale

Triggit was a programmatic advertising technology company founded in 2010 that focused on retargeting and real-time bidding (RTB) solutions. The company provided a demand-side platform (DSP) that enabled advertisers to purchase display advertising inventory programmatically across multiple ad exchanges. Triggit differentiated itself through its focus on retargeting campaigns and performance-based advertising optimization. The company was acquired by Facebook in 2012, primarily for its engineering talent and technology capabilities in the programmatic advertising space. Following the acquisition, Triggit's platform was shut down and its team was integrated into Facebook's advertising technology operations. The acquisition was part of Facebook's broader strategy to enhance its advertising technology infrastructure and compete more effectively in the programmatic advertising market. Triggit represented an early wave of programmatic advertising platforms that emerged during the rapid growth of real-time bidding technology in the early 2010s. While the company operated for only about two years before its acquisition, it was part of the foundational development of modern programmatic advertising infrastructure.