Triggit

Merged

San Francisco, California, United States · Founded 2007

11-50 employees · $8M

Sourced & current · updated Jul 15, 2026

Triggit was a retargeting and real-time bidding platform that pioneered programmatic display advertising, known for its early integration with the Facebook Ad Exchange (FBX), before being acquired by Gravity4 in March 2015.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Programmatic PlatformPerformance Marketing

An early innovator in real-time bidding and retargeting, Triggit was among the first demand-side platforms to gain a seat on the Facebook Ad Exchange (FBX), giving it a notable but short-lived competitive edge before financial distress led to its acquisition.

Ownership

Parent: Gravity4