Prebid transaction-ID change and The Trade Desk’s OpenAds
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Prebid.org’s August 2025 update let publishers use different transaction IDs for the same impression; The Trade Desk objected that the change broke compatibility with OpenRTB and later launched OpenAds.
Announced: 2025-08
Last updated Sep 26, 2026 by the ATDb Editorial Team · Connections updated Sep 26, 2026
Overview
Prebid.org’s August 2025 update let publishers use different transaction IDs for the same impression; The Trade Desk objected that the change broke compatibility with OpenRTB and later launched OpenAds.
Connection details