Microsoft Monetize

Major enterprise-focused SSP within Microsoft's advertising ecosystem

Xandr Monetize is a comprehensive supply-side platform (SSP) that enables publishers to manage and optimize their digital advertising inventory across display, video, mobile, and connected TV formats. As part of Microsoft's Xandr division (following Microsoft's acquisition of AT&T's Xandr in 2021), the platform provides publishers with advanced programmatic capabilities, including header bidding, unified auctions, and real-time bidding infrastructure. The platform combines sophisticated yield optimization tools with access to premium demand sources, allowing publishers to maximize revenue while maintaining control over their inventory and brand safety. Xandr Monetize operates within Microsoft's broader advertising technology ecosystem, offering publishers access to a global marketplace of advertisers and demand-side platforms. The platform emphasizes transparency, providing detailed analytics and reporting tools that give publishers visibility into their programmatic operations. With features like advanced floor pricing, deal management, and audience segmentation, Xandr Monetize serves premium publishers ranging from large media companies to digital-first content creators. The platform's integration with Microsoft's advertising infrastructure provides publishers with unique access to Microsoft's advertising demand and data capabilities, positioning it as a significant player in the publisher monetization space.