Adform ID Fusion

A leading independent full-stack ad tech platform with an integrated identity resolution layer, particularly strong in European markets and recognized as a top identity technology provider by AdExchanger.

Adform ID Fusion is the identity resolution solution within Adform's broader advertising technology platform, designed to help publishers, advertisers, and agencies maintain audience addressability in a post-third-party-cookie environment. It functions as a universal identity translation layer, enabling seamless interoperability between major identity frameworks such as Unified ID 2.0 (UID2), ID5, LiveRamp's RampID, and other first-party and alternative ID solutions. By bridging these disparate identity ecosystems, ID Fusion allows buyers and sellers to match audiences without relying on deprecated browser cookies. Adform is a Copenhagen-headquartered, independent ad tech company offering a full-stack DSP, SSP, DMP, and ad server platform primarily serving enterprise clients across Europe and globally. ID Fusion sits at the core of Adform's cookieless strategy, integrating directly into its DSP and SSP infrastructure to enable identity-consistent targeting, frequency capping, and measurement across programmatic campaigns. The solution has received industry recognition, including the AdExchanger Award for Best Identity Technology, underscoring its competitive standing among dedicated identity vendors. In the broader AdTech identity landscape, ID Fusion competes with and complements standalone identity solutions like UID2, ID5, and RampID, but differentiates itself by being embedded within a full-stack platform rather than operating as a standalone identity graph. This integration gives Adform clients a unified workflow for identity resolution without requiring separate vendor relationships, making it particularly attractive for enterprise publishers and advertisers seeking consolidated tech stacks in a privacy-first era.