OpenPath
Direct Publisher Supply Paththetradedesk.com
Direct Publisher Supply Path · part of The Trade Desk
Parent: The Trade DeskConnections: 11
Last updated May 10, 2026 · Connections updated May 13, 2026
At a glance
OpenPath is The Trade Desk's direct supply path to publishers via Prebid, launched February 2022. Bypasses traditional SSPs in some integrations to give TTD direct access to publisher inventory. Has had publisher pull-back in 2025 amid auction-quality concerns.
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Connection details