OpenPath
Ventura, California, United States · Founded 2022
TTD
Sourced & current · updated Jul 20, 2026Website
OpenPath is The Trade Desk's direct supply path to publishers via Prebid, launched February 2022. Bypasses traditional SSPs in some integrations to give TTD direct access to publisher inventory. Has had publisher pull-back in 2025 amid auction-quality concerns.
Where they sit
Stack tier: Ecosystem Services (A)
Supply Side Platform (SSP)
The Trade Desk's proprietary direct-to-publisher supply path, competing with traditional SSPs for a share of the programmatic supply chain
Ownership
Parent: The Trade Desk