Yahoo
Yahoo combines a massive first-party data graph from its owned media properties with a full-stack programmatic platform, enabling advertisers to reach and engage audiences across the open web with precision and at scale.
Last updated May 13, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Programmatic Advertising / Digital Media
- Business Model
- Marketplace / SaaS / Media
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- public-acquired
- Revenue Range
- $7B–$8B annually
- Stock Symbol
- NASDAQ:YHOO
- Parent Company
- Apollo Global Management
- API Available
- Yes
Major full-stack AdTech platform and digital media company with significant owned-and-operated audience scale and first-party data assets
Yahoo is a pioneering internet brand that has evolved into a major advertising technology and digital media company. Operating under Apollo Global Management's ownership since 2021 (following Verizon's divestiture), Yahoo serves advertisers, publishers, and consumers through a broad suite of AdTech products including its demand-side platform (DSP), native advertising network, and supply-side solutions. Yahoo's owned-and-operated properties — including Yahoo Finance, Yahoo Sports, Yahoo Mail, and Yahoo News — give it a unique first-party data advantage that few pure-play AdTech companies can match. Yahoo's AdTech stack is anchored by the Yahoo DSP (formerly Oath/Verizon Media DSP), which provides programmatic buying across display, video, native, connected TV (CTV), and digital out-of-home (DOOH) channels. The company also operates Yahoo ConnectID, a privacy-forward identity solution designed to help advertisers reach audiences in a cookieless environment. These tools are complemented by Yahoo's publisher monetization solutions, giving it a full-stack position spanning both the buy and sell sides of the digital advertising ecosystem. In the competitive AdTech landscape, Yahoo occupies a distinctive position as both a media company and a technology platform. Its scale — with over 900 million monthly active users globally — combined with rich first-party data from its O&O properties positions it as a formidable alternative to the Google-Meta duopoly. Yahoo competes directly with The Trade Desk, Google DV360, Amazon DSP, and other programmatic platforms, while also differentiating through its native advertising heritage and identity solutions.
Yahoo DSP
Demand-side platform enabling programmatic buying across display, video, native, CTV, and DOOH channels with advanced audience targeting and measurement.
Yahoo ConnectID
Privacy-forward identity solution leveraging Yahoo's first-party data to enable cookieless audience targeting and attribution.
Yahoo Native
One of the world's largest native advertising platforms, serving ads across Yahoo's O&O properties and third-party publisher network.
Yahoo Ad Manager
Self-serve advertising platform for advertisers to manage campaigns across Yahoo's network.
Yahoo Publisher Network
Supply-side monetization solution for publishers to access Yahoo's demand and programmatic marketplace.
Yahoo Finance
Leading financial news and data platform with premium advertising inventory targeting high-value business and finance audiences.
Yahoo Sports
Sports media property offering brand-safe, high-engagement advertising inventory including fantasy sports integrations.
Yahoo Mail
Email platform with hundreds of millions of users, providing unique inbox advertising and first-party identity signals.
Yahoo Creative Studios
In-house creative services team helping brands develop high-impact ad formats and campaigns.