Yahoo

One of the largest full-stack digital advertising platforms globally, combining owned-and-operated premium media with DSP and SSP technology serving nearly 900 million users

Yahoo is a global media and technology company headquartered in Sunnyvale, United States, offering a comprehensive suite of digital advertising products and services. With a reach of nearly 900 million users across its owned-and-operated properties — including Yahoo Finance, Yahoo Sports, Yahoo Mail, and Yahoo News — the company provides advertisers with massive scale and highly engaged audiences across desktop, mobile, and connected TV environments. Yahoo operates as an independent company following its divestiture from Verizon Media and subsequent acquisition by Apollo Global Management in 2021. In the AdTech ecosystem, Yahoo is a significant full-stack player, offering both a demand-side platform (Yahoo DSP) and supply-side platform (Yahoo SSP) that enable advertisers and publishers to transact programmatic advertising at scale. The Yahoo DSP provides access to premium inventory, advanced audience targeting powered by first-party data, and omnichannel campaign management capabilities. Yahoo's identity solutions and first-party data assets — derived from hundreds of millions of logged-in users — give it a competitive edge in a cookieless advertising landscape. Yahoo competes directly with major digital advertising platforms including Google, The Trade Desk, and Amazon Advertising, differentiating itself through the combination of owned-and-operated premium content, a proprietary identity graph, and an integrated buy-side and sell-side technology stack. The company serves a broad range of advertisers from enterprise brands to performance marketers, offering solutions across display, native, video, and connected TV advertising formats.