Yahoo

One of the largest independent digital advertising platforms globally, offering a full-stack DSP/SSP with significant first-party data from owned-and-operated properties reaching ~900M users

Yahoo is a global media and technology company that has evolved from its origins as a pioneering internet portal into a major player in the digital advertising ecosystem. Following its acquisition by Apollo Global Management in 2021 (after Verizon's divestiture), Yahoo operates as an independent company encompassing well-known properties including Yahoo News, Yahoo Finance, Yahoo Sports, and Yahoo Mail. These owned-and-operated properties collectively reach nearly 900 million monthly active users, giving Yahoo a substantial first-party data advantage in an increasingly privacy-focused advertising landscape. Yahoo's AdTech offerings are anchored by the Yahoo DSP (Demand-Side Platform), Yahoo SSP (Supply-Side Platform), and Yahoo ConnectID — a cookieless identity solution built on hashed email addresses. The company provides advertisers and publishers with a full-stack advertising solution spanning display, video, native, and connected TV (CTV) inventory. Yahoo's identity and data capabilities, combined with its massive owned-and-operated footprint, position it as a differentiated alternative to the dominant walled gardens. In the competitive AdTech landscape, Yahoo competes with The Trade Desk, Google DV360, Amazon DSP, and other major platforms. Its key differentiators include deep first-party data from its O&O properties, a privacy-forward identity solution in Yahoo ConnectID, and an integrated buy-side and sell-side stack. Yahoo continues to invest in AI-driven ad targeting, measurement, and creative optimization as it seeks to grow its share of programmatic advertising budgets globally.