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Brief
Yahoo Gemini merged into Yahoo DSP (Jan 2023)— see Yahoo for current status.— See the full lineage →
Yahoo Gemini

Yahoo Gemini

Native & Search AdvertisingDivision· part of Yahoogemini.yahoo.com

Yahoo Gemini was a combined search and native advertising platform, also known as Verizon Media Native, that operated as part of Yahoo's broader advertising suite and helped advertisers drive high-quality traffic to their websites.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2014
HQ
New York, New York, United States
Parent
Yahoo
Connections
29

AI-drafted from public sources15 sources cited

At a glance

Employees
1001-5000
Funding
N/A
12integrations14competitors1corporate family
Native AdvertisingMobile Ad PlatformPerformance Marketing

About

Was a mid-tier unified native and search ad platform competing against Google Ads and Meta, leveraging Yahoo's owned-and-operated media properties before being sunset in 2023.

Yahoo Gemini was a combined search and native advertising platform, also known as Verizon Media Native, that operated as part of Yahoo's broader advertising suite and helped advertisers drive high-quality traffic to their websites. Its marketplace was distinguished as the industry's only native advertising solution to offer both native and search advertising within a single central platform, simplifying the management of complex ad tech stacks. With a low minimum traffic requirement of 10,000 pageviews per month, it was considered one of the more accessible options available to publishers in the market. Source 1: edelytics.com — Yahoo Gemini Marketing Strategies Source 2: playwire.com — Ad Tech Ecosystem: Yahoo Native

Business model

Self-Serve Advertising Platform

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Native Advertising

    Sponsored content placements across Yahoo Mail, Yahoo News, Yahoo Finance, and other Yahoo properties, now transitioned to Yahoo Native via Taboola partnership.

  • Search Advertising

    Self-serve sponsored search ads appearing on Yahoo Search results pages, now handled through Microsoft Advertising partnership.

  • Audience Targeting

    Demographic, interest-based, and behavioral targeting leveraging Yahoo's first-party data assets.

  • Mobile Advertising

    Native and search ad formats optimized for mobile devices across Yahoo's app and mobile web properties.

  • Campaign Analytics Dashboard

    Unified reporting and analytics interface for managing and measuring both native and search campaign performance.

Key features

Unified native and search campaign managementYahoo first-party audience data targetingCross-device ad deliverySelf-serve campaign creation and managementNative ad formats across Yahoo O&O propertiesDemographic and interest-based targetingMobile-optimized ad formatsReal-time bidding for native placements

Use cases

Brand awareness campaigns via native content placementsSearch intent-based performance advertisingAudience retargeting across Yahoo propertiesMobile user acquisition campaignsDirect response advertising on Yahoo O&O inventory

Customer segments

Small and medium-sized businessesPerformance marketersBrand advertisersDigital marketing agenciesEnterprise advertisers

Tech & specs

Technology stack

Real-time bidding infrastructureYahoo first-party data platformMachine learning-based ad optimizationNative ad rendering technology

Security & compliance

GDPRCCPA

Deployment

Cloud

API

No

Explore further

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On the Mapby country + regionOn the GraphNetwork around Yahoo Gemini