Yahoo Gemini

Legacy platform that was part of Yahoo's advertising ecosystem, now sunset and integrated into Yahoo's broader advertising solutions

Yahoo Gemini was a unified native advertising platform launched by Yahoo that combined search and native advertising capabilities into a single marketplace. The platform enabled advertisers to create, manage, and optimize ad campaigns across Yahoo's extensive network of owned and operated properties, including Yahoo.com, Yahoo Mail, Yahoo Finance, Yahoo Sports, Tumblr, and other partner sites. Gemini offered both search ads and native ads (including in-feed ads and content ads) with advanced targeting capabilities leveraging Yahoo's first-party data and audience insights. Yahoo Gemini represented Yahoo's effort to compete in the programmatic and native advertising space against platforms like Google Ads, Facebook Ads, and other demand-side platforms. The platform was particularly significant for its integration of search and native inventory in one interface, allowing advertisers to reach Yahoo's substantial user base across desktop and mobile devices. Following Verizon's acquisition of Yahoo's operating business in 2017 and the subsequent formation of Verizon Media (later rebranded as Yahoo under Apollo Global Management), the Gemini platform was eventually sunset and integrated into Yahoo's broader advertising solutions, with the standalone Gemini brand being phased out in favor of Yahoo Advertising and other Yahoo DSP products.