MGID
S · Core PlatformsMGID delivers high-quality native advertising solutions that drive performance for advertisers while helping publishers maximize revenue through contextually relevant, non-intrusive ad placements powered by machine learning and advanced targeting capabilities.
Last updated Feb 8, 2026
- Industry
- Native Advertising and Content Recommendation
- Business Model
- Marketplace
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $70M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leading global native advertising platform with strong presence in emerging markets
Overview
MGID is a global advertising technology company founded in 2008 that specializes in native advertising solutions. The company operates a performance-driven platform that connects advertisers with premium publishers, serving over 850 million unique readers monthly across more than 32,000 publisher websites. MGID's platform uses advanced algorithms and machine learning to deliver personalized content recommendations and native ad placements that blend seamlessly with editorial content. As one of the leading native advertising networks globally, MGID processes billions of ad impressions daily and maintains a significant presence in emerging markets alongside established ones. The company offers a comprehensive suite of tools for both advertisers seeking to reach engaged audiences and publishers looking to monetize their content effectively. MGID has positioned itself as a major player in the native advertising space, competing with other content recommendation platforms while emphasizing brand safety, viewability, and performance optimization.
Products & Features
MGID Ads
Native advertising platform for advertisers to create and manage performance-driven campaigns across a global publisher network
MGID Publisher Platform
Monetization solution for publishers featuring native ad widgets and content recommendation tools
MGID Dashboard
Comprehensive campaign management interface with real-time analytics, optimization tools, and reporting capabilities
Smart Targeting
AI-powered targeting solution using contextual, behavioral, and demographic data for precise audience reach
Key Features
Native ad formats that match site designReal-time bidding and optimizationAdvanced audience targeting and segmentationAnti-fraud and brand safety toolsViewability optimizationCross-device trackingA/B testing capabilitiesDetailed analytics and reportingContent recommendation widgetsProgrammatic advertising integration
Use Cases
Performance marketing campaigns for e-commerceContent promotion and audience developmentBrand awareness campaignsLead generationApp installs and mobile user acquisitionPublisher content monetizationRetargeting and remarketingVideo advertising
Customer Segments
Digital publishers and media companiesE-commerce brands and retailersPerformance marketers and affiliatesAdvertising agenciesContent creators and bloggersMobile app developersLead generation companiesBrand advertisers