MGID
MGID connects publishers and advertisers through AI-driven native advertising and content recommendation, delivering high engagement and monetization at global scale without relying on walled gardens.
Last updated Jun 30, 2026 by ATDb automated enrichment · Connections updated Jul 6, 2026
At a glance
- Employees
- 501-1000
- Funding
- $70M
- Revenue
- $50M-$200M
- Stock
- N/A
About
One of the largest independent native advertising networks globally, with strong presence in emerging markets
MGID is a pioneering global native advertising and content recommendation platform founded in 2008, serving both publishers and advertisers across more than 65 countries. The company operates one of the largest independent native advertising networks, delivering billions of content recommendations monthly across a vast publisher network. MGID's platform enables publishers to monetize their content through engaging native ad formats while helping advertisers reach targeted audiences in a non-disruptive, contextually relevant manner. The company offers a comprehensive suite of products including native advertising, programmatic display, content recommendation widgets, and performance-driven campaign tools. MGID leverages machine learning and AI to optimize ad targeting, audience segmentation, and content matching, ensuring high engagement rates and strong ROI for its clients. Its technology supports a wide range of ad formats including in-feed native ads, recommendation widgets, and video, making it a versatile solution for diverse marketing objectives. MGID occupies a strong position in the independent native advertising market, competing with major players like Taboola and Outbrain. The company differentiates itself through its global reach, particularly in emerging markets across Eastern Europe, Latin America, Asia, and Africa, as well as its focus on brand safety, GDPR compliance, and transparent reporting. MGID serves thousands of publishers and advertisers worldwide, making it a significant player in the broader programmatic and native advertising ecosystem.
Business model
Marketplace
Target market
Mid-Market
What they offer
Native Advertising Platform
Self-serve and managed native ad campaigns with advanced targeting and optimization capabilities
Content Recommendation Widgets
Publisher-side widgets that display sponsored and organic content recommendations to drive engagement and revenue
Programmatic Native
Programmatic buying and selling of native ad inventory through real-time bidding
MGID Audience
Audience segmentation and targeting tools using first- and third-party data for precise ad delivery
Brand Safety Tools
Contextual analysis and content categorization to ensure ads appear in brand-safe environments
Analytics & Reporting Dashboard
Real-time performance tracking and reporting for both publishers and advertisers
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2008 · Founded