Skip to content
ATDbbeta
Brief
MGID

MGID

Native Advertisingmgid.com

MGID is an AI-driven native advertising company operating on a global scale, connecting brands and publishers across the open web through performance-focused ad solutions.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2008
HQ
San Diego, California, United States
Connections
33

AI-drafted from public sources6 sources cited

At a glance

Employees
501-1000
Funding
$70M
Revenue
$50M-$200M
Stock
N/A
17integrations13competitors
Native AdvertisingProgrammatic PlatformPerformance Marketing

About

One of the largest independent native advertising platforms globally, with strong presence in emerging markets and a broad publisher-advertiser marketplace

MGID is an AI-driven native advertising company operating on a global scale, connecting brands and publishers across the open web through performance-focused ad solutions. Its ad format portfolio spans native, display, and video, engineered to balance user experience with measurable performance outcomes for both advertisers and publishers. Publishers gain access to advanced analytics and intelligence tools that enable sophisticated advertiser targeting, including retargeting capabilities and audience reach across all stages of the customer journey. MGID aims to help publishers of all types navigate the evolving ad tech landscape to maximize revenue, improve engagement, and grow their audiences, and claims to have been the first platform to introduce content discovery through a native widget. The platform provides access to over 32,000 publishers and 185 billion-plus monthly impressions, reaching more than one billion unique visitors each month using privacy-first technology in brand-safe environments. Source 1: adweek.com — MGID Source 2: dmexco.com — MGID, Inc. Source 3: playwire.com — MGID | Ad Tech Ecosystem Source 4: mgid.com — About Us

Business model

Marketplace

Target market

Mid-Market, Enterprise, SMB

What they offer

  • Native Advertising Platform

    Self-serve and managed native ad placements that blend with publisher content for higher engagement

  • Content Recommendation Widget

    AI-powered content recommendation units that drive traffic and monetize publisher inventory

  • Programmatic Native

    Programmatic buying and selling of native ad inventory via real-time bidding

  • In-Image Ads

    Ad units embedded within editorial images for non-disruptive monetization

  • Video Native Ads

    Native video ad formats designed for contextual relevance and high viewability

  • MGID Audience

    Audience segmentation and targeting tools powered by first- and third-party data

  • Analytics & Reporting Dashboard

    Real-time performance analytics for publishers and advertisers covering impressions, CTR, revenue, and conversions

Key features

AI-powered content recommendation and ad targetingGlobal publisher network spanning 70+ countriesBrand safety and contextual targeting toolsSelf-serve advertiser platformReal-time bidding and programmatic integrationFlexible ad formats (native, in-image, video)Advanced audience segmentationTransparent reporting and analytics

Use cases

Publisher website monetization via native ad widgetsPerformance-driven advertiser campaigns (lead generation, e-commerce)Content amplification and traffic acquisitionBrand awareness campaigns through contextual native placementsProgrammatic native inventory buying and selling

Customer segments

Digital publishers and media companiesPerformance advertisers and direct response marketersE-commerce brandsAgencies and trading desksSMB advertisers

Tech & specs

Technology stack

Machine learning and AI for ad optimizationReal-time bidding (RTB) infrastructureBig data analyticsCloud-based ad servingContextual targeting algorithmsJavaScript-based ad tags

Security & compliance

GDPRCCPAIAB standardsBrand safety tools

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around MGID