MGID
MGID delivers AI-driven native advertising and content recommendation solutions that help publishers maximize revenue and advertisers achieve performance goals through non-disruptive, contextually relevant ad experiences.
Last updated Jul 31, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026
At a glance
- Employees
- 501-1000
- Funding
- $70M
- Revenue
- $50M-$150M
- Stock
- N/A
About
One of the largest independent native advertising networks globally, with strong presence in emerging markets and a focus on privacy-first programmatic solutions
MGID is a pioneering global advertising technology company specializing in native advertising, content recommendation, and programmatic solutions. Founded in 2008, the company operates one of the largest independent native ad networks, serving thousands of publishers and advertisers across more than 70 countries. MGID's platform enables publishers to monetize their content effectively while helping advertisers reach highly engaged audiences through contextually relevant, non-disruptive ad formats. The company's technology stack leverages artificial intelligence and machine learning to optimize ad targeting, content recommendations, and campaign performance in real time. MGID offers a comprehensive suite of products including native ads, display advertising, video ads, and content discovery widgets, all designed to blend seamlessly with editorial content. Their platform processes billions of ad impressions monthly, making them a significant player in the global native advertising ecosystem. MGID positions itself as a privacy-first, brand-safe advertising partner, with strong compliance frameworks including GDPR and CCPA adherence. The company competes with major players like Taboola, Outbrain, and Revcontent, differentiating itself through its global reach in emerging markets, transparent pricing, and dedicated account management. MGID serves a diverse customer base ranging from independent publishers and media companies to global brands and performance marketers.
Business model
Marketplace
Target market
Mid-Market, SMB, Enterprise
What they offer
Native Ads
In-feed and content recommendation native ad units that blend with publisher editorial content for non-disruptive user experiences
Programmatic Display
Automated display advertising solutions with real-time bidding capabilities for broad audience reach
Video Ads
Native video advertising formats including in-stream and out-stream placements optimized for engagement
Content Discovery Widgets
Publisher-side widgets that recommend sponsored and organic content to increase page views and monetization
MGID Advertising Studio
Creative tools and services enabling advertisers to build high-performing native ad creatives at scale
Audience Targeting
AI-powered audience segmentation and targeting capabilities including contextual, behavioral, and retargeting options
Publisher Monetization Suite
Comprehensive tools for publishers to manage ad inventory, optimize yield, and track revenue performance
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2008 · Founded