Adsterra enables advertising technology through publisher monetization
Adsterra positions itself as a global advertising network with strong presence in tier-2 and tier-3 markets, offering competitive rates and diverse ad formats. The company has built reputation particularly among affiliate marketers and performance advertisers seeking alternatives to mainstream ad networks, with emphasis on high fill rates, flexible payment terms, and tolerance for various content verticals.
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Adsterra is a global advertising network and monetization platform that connects advertisers with publishers across multiple digital channels. The company specializes in performance-based advertising solutions, offering a comprehensive suite of ad formats including display banners, popunders, push notifications, native ads, and video advertising. With a focus on both direct advertisers and affiliate marketers, Adsterra facilitates billions of ad impressions monthly across a diverse publisher network spanning various verticals and geographic regions. The platform distinguishes itself through advanced traffic quality control mechanisms, real-time bidding technology, and sophisticated targeting capabilities that enable advertisers to reach specific audiences while maximizing publishers' revenue potential. Adsterra serves a global client base with particular strength in emerging markets, providing monetization solutions for websites, mobile applications, and browser extensions. The company operates on a performance-driven model with multiple payment options including CPM, CPA, and CPI, supported by proprietary anti-fraud technology and dedicated account management services. Adsterra's infrastructure is built to handle high-volume traffic with minimal latency, featuring automated optimization algorithms and detailed analytics dashboards that provide both advertisers and publishers with actionable insights. The platform has established itself as a viable alternative to traditional ad networks, particularly for publishers seeking higher fill rates and competitive eCPMs, while offering advertisers access to premium inventory across desktop and mobile environments with flexible budget controls and transparent reporting.
Basic information available
Market Position
Classified as B in AdTech space. This indicates emerging player status.
Last updated: 10/25/2025