Ad Exchange

AdEx Network is a decentralized digital advertising platform built on blockchain technology, offering transparent, privacy-focused ad serving that eliminates intermediaries and reduces fraud.

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Google is a multinational technology company and the world's dominant digital advertising platform, operating the largest search engine and extensive ad tech infrastructure.

Improve Digital was a leading European sell-side programmatic advertising platform that provided publishers with advanced ad management and monetization technology before being acquired by Azerion.

A contextual advertising platform specializing in search-powered ad solutions, operating as a subsidiary of a Chinese consortium since 2016.

SmartyAds is a prominent player in the adtech ecosystem, providing a comprehensive suite of programmatic advertising solutions. As a leading demand-side platform (DSP), the company enables advertisers and agencies to efficiently purchase digital advertising inventory through its automated systems. SmartyAds' core offering includes a full-stack DSP platform that allows clients to manage their programmatic advertising campaigns across desktop, mobile web, and in-app channels. Beyond its DSP so...

Advertising.com was a pioneering digital advertising network and performance marketing platform that operated from 1998 until its integration into AOL's advertising operations.

Chartboost is a leading mobile advertising and monetization platform specializing in in-app advertising for gaming and app developers, now operating as a subsidiary of Zynga.

Disney's in-house SSP launched March 2021 (announced first Disney Tech Showcase Feb 23 2021). Hosts internal auctions across all programmatic endpoints, automating direct-sold + programmatic competition. DRAX has driven 70% increase in Disney biddable transactions, runs 8,000+ video ad campaigns. Magnite is primary sell-side partner aggregating ~30 DSPs. DRAX Direct (March 2024) provides direct-pipe integration with TTD and Google DV360 unifying Hulu+Disney+ inventory.

Disney's flagship streaming service launched November 2019. ~150M+ subscribers globally. Hulu being fully integrated into Disney+ unified app launching late 2026 (Hulu acquired 100% June 2025 for ~$9B from Comcast). Disney+ ad-supported tier launched Dec 2022.

Index Exchange is a global advertising technology company that enables media owners and publishers to sell their digital advertising inventory to media buyers. They provide a transparent and efficient platform for programmatic advertising.

MoPub was a leading mobile-focused ad serving platform and exchange that enabled app publishers to monetize through programmatic advertising before being shut down by Twitter in 2022.

OpenX is a global leader in digital advertising technology, helping publishers and buyers monetize their digital assets through a suite of programmatic tools and solutions.

OpenX's software suite for building advertising solutions. Launched January 6 2026.

Sovrn is a technology company that empowers independent publishers and content creators to build sustainable businesses through a comprehensive suite of advertising, monetization, and data solutions. Founded in 2007 and headquartered in Boulder, Colorado, Sovrn operates at the intersection of digital advertising and publisher technology, providing tools that help publishers maximize revenue while maintaining control over their content and audience relationships. The company serves thousands o...

Adcash is an established digital advertising technology company that operates as a comprehensive programmatic advertising platform serving the global digital marketing ecosystem. Founded as both a full-service ad network and supply-side platform (SSP), the company has built a robust infrastructure that processes billions of ad impressions monthly, effectively bridging the gap between advertisers seeking quality traffic and publishers looking to maximize their revenue potential. The platform's...

AdProfy is a digital advertising technology platform that operates as a dual-sided marketplace connecting publishers and advertisers through specialized push notification and in-page push advertising solutions. The company addresses fundamental challenges in the modern digital advertising ecosystem by offering non-intrusive ad formats engineered to circumvent ad blockers and overcome banner blindness, while maintaining strict adherence to permission-based, opted-in audience engagement protoco...

Adslot is a programmatic advertising technology platform that serves as critical infrastructure within the digital advertising ecosystem. The company specializes in automating and streamlining complex media trading workflows between publishers, advertisers, and agencies, effectively bridging traditional direct sales channels with programmatic advertising capabilities. Adslot enables enterprise-level media organizations to manage their advertising inventory more efficiently while providing adv...

Adsterra is a global advertising network and monetization platform that operates as a comprehensive intermediary connecting advertisers with publishers across multiple digital channels. The company has established itself as a performance-based advertising solution provider, facilitating billions of ad impressions monthly through a diverse publisher network spanning various verticals and geographic regions. With sophisticated traffic quality control mechanisms, real-time bidding technology, an...

Bidswitch is a global supply-side platform aggregator that connects DSPs with multiple SSPs and ad exchanges through a single integration. They provide access to premium inventory across display, video, mobile, and native formats, simplifying programmatic buying for demand-side partners.

Toronto-based ad-network founded 2001. Rebranded to Index Exchange January 28 2015. Andrew Casale took CEO role at the rebrand.

EMX Digital is a supply-side platform (SSP) and header bidding technology provider that helps publishers maximize programmatic advertising revenue through advanced yield optimization.

Kubient operates a cloud-based programmatic advertising exchange with integrated fraud prevention and transparency tools. The company's Audience Cloud platform provides demand-side and supply-side capabilities with built-in ad fraud detection.

Nexage was a leading mobile advertising exchange and supply-side platform (SSP) that pioneered programmatic mobile advertising before being acquired by Millennial Media in 2014.

ExoClick is a Barcelona-based ad network specializing in performance-based advertising with a focus on adult and mainstream entertainment verticals.