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Category

Ad Exchange

Ad exchanges are technology platforms that facilitate real-time auctions for digital advertising inventory between buyers and sellers. Publishers and app developers use ad exchanges to monetize their content by offering ad space to multiple bidders simultaneously. Advertisers and agencies use them to purchase inventory programmatically across websites, apps, and streaming services. Ad exchanges connect supply-side platforms that represent publishers with demand-side platforms that represent advertisers, enabling automated bidding and instant transactions. They standardize how inventory is bought and sold, set pricing through competitive auctions, and handle the technical infrastructure for matching ads to available placements across digital properties.

Companies

28

Tier distribution

S4A8B12Other4

28 Ad Exchange companies tracked by ATDb — 12 leaders, 1 recent deals.

Recent deals in Ad Exchange

Avg Completeness
77%
News (30d)
6
Deals (90d)
1
(4)
(8)
A

Advertising.com

Merged

Digital Advertising Network / Performance Marketing

Advertising.com was a digital advertising company founded in 1998 by brothers Scott and John Ferber that was acquired by AOL in 2004 for $435 million.

Baltimore, Maryland
Chartboost

Chartboost

Acquired

Mobile In-App Advertising & Monetization

Chartboost is an in-app programmatic advertising and monetization platform that enables developers to monetize their mobile apps and connects advertisers to global in-app inventory.

San Francisco, California
D

Disney Real-Time Ad Exchange (DRAX)

Streaming & CTV Ad Technology / Supply-Side Platform

Disney Real-Time Ad Exchange (DRAX) is a proprietary programmatic advertising platform launched by The Walt Disney Company in March 2021, designed to automate ad sales and democratize access to Disney's premium video inventory.

Burbank, California
Index Exchange

Index Exchange

Programmatic Advertising / Supply-Side Platform (SSP)

Index Exchange is an independent supply-side platform that helps media owners connect with leading brands, operating as a neutral, conflict-free exchange to advance efficiency, transparency, and quality across the programmatic ecosystem.

Toronto, Ontario
M

MoPub

Defunct

Mobile Ad Serving and Programmatic Exchange

MoPub was a mobile ad network and monetization platform for app developers that has since shut down, having been founded in 2010 and acquired by Twitter in 2013.

San Francisco, California
OpenX

OpenX

Programmatic Advertising / Supply-Side Platform

OpenX Technologies, Inc. is an independent omnichannel supply-side platform (SSP) supporting programmatic advertising across connected TV, mobile apps, mobile web, and desktop inventory.

Pasadena, California
Sovrn

Sovrn

Publisher Monetization & Ad Technology

Sovrn is a publisher technology platform that has, since 2014, helped independent publishers earn and retain more revenue through advertising and commerce software spanning multiple monetization channels.

Boulder, Colorado
S

Spotify Ad Exchange

Programmatic Advertising / Audio & Video Ad Exchange

Spotify Ad Exchange (SAX) is a programmatic ad exchange that brings enhanced real-time auction-based buying and selling of digital ad space to the Spotify advertising ecosystem.

Stockholm, Stockholm County
(12)
Adcash

Adcash

Digital Advertising Technology / AdTech

Adcash is an established digital advertising technology company that operates as a comprehensive programmatic advertising platform serving the global digital marketing ecosystem. Founded as both a full-service ad network and supply-side platform (SSP), the company has built a robust infrastructure that processes billions of ad impressions monthly, effectively bridging the gap between advertisers seeking quality traffic and publishers looking to maximize their revenue potential. The platform's...

Tallinn
AdProfy

AdProfy

Defunct

Digital Advertising Technology / AdTech

AdProfy is a digital advertising technology platform that operates as a dual-sided marketplace connecting publishers and advertisers through specialized push notification and in-page push advertising solutions. The company addresses fundamental challenges in the modern digital advertising ecosystem by offering non-intrusive ad formats engineered to circumvent ad blockers and overcome banner blindness, while maintaining strict adherence to permission-based, opted-in audience engagement protoco...

Adslot

Adslot

Advertising Technology (AdTech)

Adslot is a programmatic advertising technology platform that serves as critical infrastructure within the digital advertising ecosystem. The company specializes in automating and streamlining complex media trading workflows between publishers, advertisers, and agencies, effectively bridging traditional direct sales channels with programmatic advertising capabilities. Adslot enables enterprise-level media organizations to manage their advertising inventory more efficiently while providing adv...

Adsterra

Adsterra

Digital Advertising Technology / Ad Network

Adsterra is a global advertising network and monetization platform that operates as a comprehensive intermediary connecting advertisers with publishers across multiple digital channels. The company has established itself as a performance-based advertising solution provider, facilitating billions of ad impressions monthly through a diverse publisher network spanning various verticals and geographic regions. With sophisticated traffic quality control mechanisms, real-time bidding technology, an...

AppLovin Exchange (ALX)

AppLovin Exchange (ALX)

Programmatic Advertising Exchange

Mobile + CTV RTB exchange (OpenRTB 2.5). Connects DSPs to AppLovin's mediation supply. Integrated with The Trade Desk April 2022.

Palo Alto, California
Bidswitch

Bidswitch

Programmatic Advertising Infrastructure

Bidswitch is a global supply-side platform aggregator that connects DSPs with multiple SSPs and ad exchanges through a single integration. They provide access to premium inventory across display, video, mobile, and native formats, simplifying programmatic buying for demand-side partners.

London, England
C

Casale Media

Rebranded

Programmatic Advertising / Ad Exchange

Toronto-based ad-network founded 2001. Rebranded to Index Exchange January 28 2015. Andrew Casale took CEO role at the rebrand.

Toronto, Ontario
EMX Digital

EMX Digital

Supply-Side Platform (SSP)

EMX Digital is a supply-side platform (SSP) and header bidding technology provider that helps publishers maximize programmatic advertising revenue through advanced yield optimization.

New York, New York
Kubient

Kubient

Programmatic Advertising

Kubient operates a cloud-based programmatic advertising exchange with integrated fraud prevention and transparency tools. The company's Audience Cloud platform provides demand-side and supply-side capabilities with built-in ad fraud detection.

New York, New York