Bidswitch

Leading SSP aggregator and programmatic infrastructure provider

Bidswitch is a leading supply-side platform (SSP) aggregator that serves as a programmatic infrastructure provider in the digital advertising ecosystem. The company enables demand-side platforms (DSPs) to access premium inventory from hundreds of SSPs, ad exchanges, and publishers through a single technical integration, eliminating the need for multiple direct integrations. This hub-and-spoke model significantly reduces technical complexity and operational overhead for programmatic buyers. Founded in 2012, Bidswitch provides access to display, video, mobile, native, and connected TV inventory across global markets. The platform processes billions of bid requests daily and maintains relationships with major SSPs and ad exchanges worldwide. Bidswitch operates as part of the IPONWEB technology infrastructure, which was acquired by Criteo in 2022, positioning it within a larger programmatic advertising technology ecosystem. The company's value proposition centers on simplifying programmatic media buying by providing unified access to diverse supply sources, reducing integration costs, and improving operational efficiency for DSPs and trading desks. Bidswitch also offers features like bid caching, quality filtering, and unified reporting across supply sources, making it easier for demand partners to manage and optimize their programmatic campaigns at scale.