SpotX

Was one of the largest independent video-focused SSPs globally before being absorbed into Magnite, the largest independent sell-side advertising platform

SpotX, now operating as part of Magnite, was a video advertising and monetization platform that was acquired by Magnite, Inc. in 2021.¹ It served premium publishers with holistic yield management tools — including programmatic technology, a modern ad server, and private marketplace capabilities — designed to maximize revenue across desktop, mobile, and connected TV inventory while giving publishers greater transparency and control over advertiser buying behavior.² Publishers used SpotX to consolidate all of their demand sources — including ad networks, DSPs, trading desks, and exchanges — into a single platform where media owners could manage inventory and maximize revenue.³ SpotX was sold to Magnite for a purchase price consisting of $560 million in cash and 14.0 million shares of Magnite stock, implying an enterprise value of $1.17 billion.⁴ Source 1: wikipedia.org — SpotX Source 2: hig.com — SpotX - H.I.G. Capital Portfolio Company Source 3: stevieawards.com — Serving All Your Video Ad Needs with SpotX Source 4: bertelsmann.com — RTL Group Sells Its US Ad-Tech Company SpotX