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Sean Buckley

Chief Revenue Officer at Paramount Advertising

Buckley is known for leading Paramount's effort to unify streaming and linear TV advertising revenue, and for driving the monetization strategy of one of the largest multi-platform media portfolios in the U.S.

OperatorNew York, New York, United States20+ years in industry

Last updated Apr 19, 2026 by AI Enrichment

Bio

Sean Buckley serves as Chief Revenue Officer of Paramount Advertising, where he oversees advertising revenue across one of the most complex and expansive media portfolios in the industry — spanning Paramount+, the free ad-supported streaming service Pluto TV, and a broad suite of linear cable and broadcast networks. In this role, he is responsible for unifying sales strategy across traditional and digital channels, a challenge that sits at the heart of the media industry's ongoing transformation. His leadership is central to how Paramount positions itself competitively against both legacy broadcasters and digital-native streaming platforms in the advertising marketplace. Buckley's career has been shaped by the rapid evolution of digital media and advertising technology. Before joining Paramount, he held senior roles at major digital media and AdTech companies, developing deep expertise in programmatic advertising, streaming monetization, and direct sales. His experience navigating the shift from traditional TV buying to data-driven, audience-first advertising has made him a recognized voice in conversations about the future of video advertising and the convergence of linear and streaming inventory. As CRO, Buckley has been instrumental in building out Paramount's advanced advertising capabilities, including data-driven targeting, programmatic access to streaming inventory, and cross-platform measurement solutions. His work reflects the broader industry imperative to offer advertisers unified reach and accountability across fragmented viewing environments, making him a significant operator in the evolving connected TV and streaming advertising landscape.

Previous Roles

Chief Revenue Officer

SpotX (2018-2021)

Senior Vice President, Sales

SpotX (2015-2018)

Vice President, Sales

FreeWheel (2012-2015)

Expertise
Streaming AdvertisingConnected TV (CTV)Programmatic AdvertisingAd-Supported Video on Demand (AVOD)Linear TV AdvertisingCross-Platform MeasurementRevenue StrategyVideo Monetization
Notable Achievements
  • Led advertising revenue strategy across Paramount's full portfolio including Paramount+, Pluto TV, and linear networks during a critical period of streaming growth
  • Helped scale SpotX as a leading video advertising platform before its acquisition by Magnite
  • Drove integration of programmatic and direct sales capabilities across Paramount's streaming and traditional TV inventory
Speaking Topics
The convergence of linear and streaming TV advertisingMonetization strategies for ad-supported streamingProgrammatic video advertisingCross-platform audience measurementThe future of connected TV