Telaria

Was the leading independent sell-side software platform for premium video and CTV/OTT monetization prior to merging with Rubicon Project to form Magnite, the largest independent SSP

Telaria, now operating as Magnite, was a fully programmatic, sell-side software platform specializing in premium video and connected TV/OTT monetization, formerly known as Tremor Video.¹ Its platform was designed to help publishers monetize and manage video inventory with speed, control, and transparency, wherever and however audiences were watching.¹ Together with Rubicon Project, the combined entity became the largest supply-side platform (SSP) enabling publishers to sell ad space across connected TVs, the web, traditional video outlets, audio formats, and mobile devices.² Telaria positioned itself as a strategic alternative to walled gardens, which had drawn criticism for their lack of transparency, innovation bottlenecks, and conflicted business models.³ Telaria merged with Rubicon Project in an all-stock transaction, with Telaria stockholders receiving approximately 47.1% of the combined company.³ Source 1: adtechdaily.com — Tremor Video Rebrands as Telaria, a Leading Independent ... Source 2: thedeal.com — Rubicon, Telaria to Form Ad-Selling Powerhouse - The Deal Source 3: cnbc.com — Rubicon Project, Telaria merging to win in CTV