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Neal Richter

Analyst

Dr. Neal Richter is VP of Advertising Science / Engineering for Amazon DSP, leading data-science and engineering teams across real-time bidding, and chairs the IAB Tech Lab board of directors. He was previously Chief Scientist at SpotX and CTO & Chief Scientist at the Rubicon Project.

Last updated Sep 27, 2026 by the ATDb Editorial Team · Connections updated Sep 28, 2026

Role
VP, Advertising Science (Amazon DSP)
Company
Amazon
Based
Milwaukee, Wisconsin, United States
Connections
2

AI-drafted from public sources6 sources cited

Years in industry
15 years

Bio

Dr. Neal Richter is VP of Advertising Science / Engineering for Amazon DSP, leading data-science and engineering teams across real-time bidding, and chairs the IAB Tech Lab board of directors. He was previously Chief Scientist at SpotX and CTO & Chief Scientist at the Rubicon Project.

Career

  • VP, Advertising Science (Amazon DSP)Current

    Amazon

  • Chief Scientist

    SpotX

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Advertising Spend ForecastingMacroeconomic Analysis for MarketingProgrammatic AdvertisingData Science and Machine LearningMedia Budget AllocationAd Tech Ecosystem AnalysisAudience TargetingEconomic Cycles and Marketing Investment

Education

  • MS or PhD, Applied Mathematics or Computer Science (specific institution unconfirmed)

Speaking topics

Macroeconomic trends and advertising spendMarketing budget forecasting in volatile economiesThe future of programmatic advertisingData science applications in AdTechMedia allocation strategies during economic cycles

Recognition

Notable achievements

  • Established the Chief Economist function at Quad, bringing formal economic analysis to a major marketing services company
  • Published widely cited research on macroeconomic factors influencing advertising budgets during economic downturns
  • Built machine learning and data science capabilities at Rakuten Advertising as Chief Scientist

Publications

  • Industry research reports on advertising spend forecasts (published via Quad)
  • Articles on economic factors affecting marketing budgets (trade press)
Connection details