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Neal Richter
Analyst
Dr. Neal Richter is VP of Advertising Science / Engineering for Amazon DSP, leading data-science and engineering teams across real-time bidding, and chairs the IAB Tech Lab board of directors. He was previously Chief Scientist at SpotX and CTO & Chief Scientist at the Rubicon Project.
Last updated May 30, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Dr. Neal Richter is VP of Advertising Science / Engineering for Amazon DSP, leading data-science and engineering teams across real-time bidding, and chairs the IAB Tech Lab board of directors. He was previously Chief Scientist at SpotX and CTO & Chief Scientist at the Rubicon Project.
Career
Chief Scientist
SpotX · prior
CTO & Chief Scientist
Rubicon Project · 2009–2016
Expertise & education
Expertise
Advertising Spend ForecastingMacroeconomic Analysis for MarketingProgrammatic AdvertisingData Science and Machine LearningMedia Budget AllocationAd Tech Ecosystem AnalysisAudience TargetingEconomic Cycles and Marketing Investment
Education
- MS or PhD, Applied Mathematics or Computer Science (specific institution unconfirmed)
Speaking topics
Macroeconomic trends and advertising spendMarketing budget forecasting in volatile economiesThe future of programmatic advertisingData science applications in AdTechMedia allocation strategies during economic cycles
Recognition
Notable achievements
- Established the Chief Economist function at Quad, bringing formal economic analysis to a major marketing services company
- Published widely cited research on macroeconomic factors influencing advertising budgets during economic downturns
- Built machine learning and data science capabilities at Rakuten Advertising as Chief Scientist
Publications
- Industry research reports on advertising spend forecasts (published via Quad)
- Articles on economic factors affecting marketing budgets (trade press)
Connection details