Rakuten Advertising

Leading global affiliate network and performance marketing platform within the Rakuten ecosystem

Rakuten Advertising is a global performance marketing and advertising technology company that operates as part of the Rakuten Group, one of the world's largest internet services companies. The company provides a comprehensive suite of marketing solutions including affiliate marketing, display advertising, search marketing, and data-driven audience targeting capabilities. Through its platform, Rakuten Advertising connects advertisers with publishers and consumers across multiple channels, leveraging the broader Rakuten ecosystem's data and insights to deliver personalized marketing experiences. As a major player in the affiliate marketing space, Rakuten Advertising operates one of the largest affiliate networks globally, managing relationships between thousands of advertisers and publishers. The company's technology platform combines performance-based marketing with programmatic advertising capabilities, offering advertisers access to premium inventory and advanced attribution modeling. Rakuten Advertising serves enterprise-level brands and agencies worldwide, positioning itself as a full-service marketing solutions provider that bridges traditional affiliate marketing with modern programmatic and data-driven advertising approaches.