Rakuten Advertising

One of the top three global affiliate marketing networks by advertiser and publisher count, with strong positioning in enterprise retail, travel, and financial services

Rakuten Advertising is a global performance marketing company and one of the largest affiliate marketing networks in the world. Operating as a subsidiary of Rakuten Group, Inc., the company provides brands, agencies, and publishers with tools to drive measurable outcomes through affiliate marketing, programmatic advertising, and audience-based targeting. Its affiliate network spans thousands of advertisers and publishers globally, enabling performance-based partnerships at scale. The platform offers a comprehensive suite of solutions including affiliate program management, influencer marketing, display advertising, and advanced analytics. Rakuten Advertising leverages proprietary data from the broader Rakuten ecosystem — including Rakuten's loyalty and e-commerce platforms — to deliver audience insights and targeting capabilities that differentiate it from pure-play affiliate networks. Its technology infrastructure supports real-time tracking, attribution, and optimization across the full consumer journey. In the AdTech ecosystem, Rakuten Advertising competes with major affiliate networks such as CJ Affiliate (Conversant), Impact, and Awin, while also facing competition from broader performance marketing platforms. The company is particularly well-regarded in retail, travel, and financial services verticals, and maintains a strong presence in North America, Europe, and Asia-Pacific. Its integration with Rakuten's global commerce and loyalty ecosystem provides a unique data advantage in connecting consumer behavior to advertising outcomes.