Rakuten TV Enterprise

European-focused white-label streaming and FAST infrastructure provider backed by Rakuten Group, targeting broadcasters, telcos, and media companies seeking turnkey CTV solutions

Rakuten TV Enterprise is the business-to-business arm of Rakuten TV, the European video-on-demand and streaming platform owned by Japanese e-commerce and technology giant Rakuten Group. The Enterprise division provides white-label streaming technology, content licensing, and FAST channel infrastructure to third-party clients including broadcasters, telecommunications operators, smart TV manufacturers, and media companies. Its solutions enable partners to launch and operate their own branded streaming services or FAST channels without building the underlying technology from scratch. From an advertising and media perspective, Rakuten TV Enterprise is deeply embedded in the connected TV (CTV) and streaming advertising ecosystem. Its FAST channel offering is inherently ad-supported, meaning the platform facilitates programmatic and direct advertising inventory for partners and their end audiences. The enterprise business helps clients monetise streaming content through advertising, making it a relevant player in the CTV ad-tech and streaming monetisation space. Rakuten TV itself operates a large FAST and AVOD (Advertising Video on Demand) service across multiple European markets, giving the Enterprise division a proven operational foundation to offer partners. Rakuten TV Enterprise competes in the growing market for streaming technology and FAST infrastructure providers, going up against companies such as Amagi, Wurl, and Frequency. Its parent company's global scale, existing content relationships, and established advertising infrastructure across Europe provide a meaningful competitive advantage for clients seeking a turnkey streaming and monetisation solution.