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Brief
Tradedoubler

Tradedoubler

Tradedoubler connects advertisers with quality publishers across European markets through a performance-based marketing platform that offers transparent tracking, diverse advertising formats, and comprehensive campaign management tools.

tradedoubler.comStockholm, Stockholm County, SwedenFounded 1999Parent: Awin

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 1, 2026

Industry
Affiliate Marketing / Performance Marketing
Business Model
Marketplace
Target Market
Mid-Market to Enterprise
Employee Count
201-500
Funding
Publicly Traded
Parent Company
Awin
API Available
Yes
Market Position

Established European affiliate network operating as part of the Awin Group

Overview

Tradedoubler is a European affiliate marketing and performance marketing technology company that operates a network connecting advertisers with publishers across multiple markets. Founded in 1999 in Sweden, the company provides performance-based marketing solutions including affiliate marketing, display advertising, and retargeting services. Tradedoubler operates as a subsidiary of Awin, having been acquired by Axel Springer and United Internet (Awin's parent companies) in 2014. The platform serves as a marketplace where advertisers can access publisher inventory and performance marketing channels, while publishers can monetize their traffic through various advertising formats. The company maintains a strong presence in European markets, offering technology solutions that include tracking, attribution, and reporting tools for performance marketing campaigns. Tradedoubler's platform enables advertisers to manage multi-channel campaigns while providing publishers with tools to optimize their monetization strategies. As part of the Awin Group, Tradedoubler continues to operate its brand and platform while benefiting from the broader network and resources of its parent organization, serving thousands of advertisers and publishers across Europe.

Products & Features

Affiliate Network

Performance-based marketplace connecting advertisers with publishers across European markets

Tracking & Attribution

Technology platform for tracking conversions, clicks, and attributing performance across marketing channels

Publisher Tools

Suite of tools for publishers to access campaigns, generate links, and optimize monetization

Advertiser Platform

Campaign management interface for advertisers to manage partnerships, set commissions, and analyze performance

Display & Retargeting

Display advertising and retargeting solutions integrated with affiliate marketing capabilities

Key Features
Multi-market European coveragePerformance-based pricing modelsReal-time tracking and reportingPublisher recruitment and managementFraud detection and preventionMobile and app trackingDeep linking capabilitiesCommission management toolsCreative management systemAPI integration
Use Cases
E-commerce affiliate marketing campaignsMulti-market European expansion for advertisersPublisher monetization across European trafficPerformance-based customer acquisitionRetargeting and display advertising campaignsMobile app install and engagement campaignsLead generation programsBrand awareness through publisher partnerships
Customer Segments
E-commerce retailersTravel and tourism companiesFinancial services providersTelecommunications companiesFashion and lifestyle brandsContent publishersBloggers and influencersComparison shopping sitesCoupon and deal sites
Connections

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