Tradedoubler
Tradedoubler connects advertisers with quality publishers across European markets through a performance-based marketing platform that offers transparent tracking, diverse advertising formats, and comprehensive campaign management tools.
Last updated Jun 23, 2026 by the ATDb Editorial Team
At a glance
About
Established European affiliate network operating as part of the Awin Group
Tradedoubler is a European affiliate marketing and performance marketing technology company that operates a network connecting advertisers with publishers across multiple markets. Founded in 1999 in Sweden, the company provides performance-based marketing solutions including affiliate marketing, display advertising, and retargeting services. Tradedoubler operates as a subsidiary of Awin, having been acquired by Axel Springer and United Internet (Awin's parent companies) in 2014. The platform serves as a marketplace where advertisers can access publisher inventory and performance marketing channels, while publishers can monetize their traffic through various advertising formats. The company maintains a strong presence in European markets, offering technology solutions that include tracking, attribution, and reporting tools for performance marketing campaigns. Tradedoubler's platform enables advertisers to manage multi-channel campaigns while providing publishers with tools to optimize their monetization strategies. As part of the Awin Group, Tradedoubler continues to operate its brand and platform while benefiting from the broader network and resources of its parent organization, serving thousands of advertisers and publishers across Europe.
Business model
Marketplace
Target market
Mid-Market to Enterprise
What they offer
Affiliate Network
Performance-based marketplace connecting advertisers with publishers across European markets
Tracking & Attribution
Technology platform for tracking conversions, clicks, and attributing performance across marketing channels
Publisher Tools
Suite of tools for publishers to access campaigns, generate links, and optimize monetization
Advertiser Platform
Campaign management interface for advertisers to manage partnerships, set commissions, and analyze performance
Display & Retargeting
Display advertising and retargeting solutions integrated with affiliate marketing capabilities
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 1999 · Founded