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Brief
Tradedoubler

Tradedoubler

Affiliate Marketingtradedoubler.com

Tradedoubler connects advertisers with quality publishers across European markets through a performance-based marketing platform that offers transparent tracking, diverse advertising formats, and comprehensive campaign management tools.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
1999
HQ
Stockholm, Stockholm County, Sweden
Parent
Connections
2

At a glance

Employees
201-500
Funding
Publicly Traded
1integrations1corporate family

About

Established European affiliate network operating as part of the Awin Group

Tradedoubler is a European affiliate marketing and performance marketing technology company that operates a network connecting advertisers with publishers across multiple markets. Founded in 1999 in Sweden, the company provides performance-based marketing solutions including affiliate marketing, display advertising, and retargeting services. Tradedoubler operates as a subsidiary of Awin, having been acquired by Axel Springer and United Internet (Awin's parent companies) in 2014. The platform serves as a marketplace where advertisers can access publisher inventory and performance marketing channels, while publishers can monetize their traffic through various advertising formats. The company maintains a strong presence in European markets, offering technology solutions that include tracking, attribution, and reporting tools for performance marketing campaigns. Tradedoubler's platform enables advertisers to manage multi-channel campaigns while providing publishers with tools to optimize their monetization strategies. As part of the Awin Group, Tradedoubler continues to operate its brand and platform while benefiting from the broader network and resources of its parent organization, serving thousands of advertisers and publishers across Europe.

Business model

Marketplace

Target market

Mid-Market to Enterprise

What they offer

  • Affiliate Network

    Performance-based marketplace connecting advertisers with publishers across European markets

  • Tracking & Attribution

    Technology platform for tracking conversions, clicks, and attributing performance across marketing channels

  • Publisher Tools

    Suite of tools for publishers to access campaigns, generate links, and optimize monetization

  • Advertiser Platform

    Campaign management interface for advertisers to manage partnerships, set commissions, and analyze performance

  • Display & Retargeting

    Display advertising and retargeting solutions integrated with affiliate marketing capabilities

Key features

Multi-market European coveragePerformance-based pricing modelsReal-time tracking and reportingPublisher recruitment and managementFraud detection and preventionMobile and app trackingDeep linking capabilitiesCommission management toolsCreative management systemAPI integration

Use cases

E-commerce affiliate marketing campaignsMulti-market European expansion for advertisersPublisher monetization across European trafficPerformance-based customer acquisitionRetargeting and display advertising campaignsMobile app install and engagement campaignsLead generation programsBrand awareness through publisher partnerships

Customer segments

E-commerce retailersTravel and tourism companiesFinancial services providersTelecommunications companiesFashion and lifestyle brandsContent publishersBloggers and influencersComparison shopping sitesCoupon and deal sites

Tech & specs

Technology stack

Tracking pixelsCookie-based trackingServer-to-server trackingMobile SDKsAPI infrastructureReal-time bidding technologyAttribution modeling systems

Security & compliance

GDPRPrivacy ShieldCookie consent managementData protection regulations

Deployment

Cloud

API

Yes

Corporate history
  1. 1999 · Founded
Connection details

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