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Brief
Awin

Awin

Affiliate & Partner MarketingCo-ownedawin.com

Awin provides advertisers and publishers with a unified, global affiliate marketing platform that drives measurable, performance-based growth through an extensive network of over 1 million partners across 180+ countries.

Last updated Jun 28, 2026 by ATDb automated enrichment · Connections updated Jun 30, 2026

Founded
2000
HQ
Berlin, Berlin, Germany
Connections
42

At a glance

Employees
1001-5000
Funding
acquired
Revenue
$300M-$600M
25integrations10competitors2corporate family2co-owned by

About

One of the top two or three largest global affiliate marketing networks by advertiser and publisher count, with particularly strong presence in Europe and growing scale in North America and Asia-Pacific.

Awin is one of the world's largest affiliate marketing networks, operating across more than 180 countries and connecting over 25,000 advertisers with more than 1 million publishers. Founded in 2000 and headquartered in Berlin, Germany, Awin provides a technology platform that enables brands to manage, track, and optimize affiliate and partner marketing programs at scale. The network spans multiple verticals including retail, travel, finance, and telecommunications, facilitating billions of dollars in transactions annually for clients ranging from SMBs to global enterprises. Awin's platform offers end-to-end affiliate program management, including publisher recruitment, commission management, real-time tracking, fraud detection, and detailed performance analytics. The company has grown through strategic acquisitions, including ShareASale (a major US-based affiliate network) and Commission Factory (an Asia-Pacific focused network), significantly expanding its global footprint and publisher base. Awin also operates the Awin Access product aimed at smaller advertisers, lowering the barrier to entry for performance marketing. Historically a subsidiary of Axel Springer, Awin is now operating as an independent entity following Axel Springer's move to divest the business, as reported in early 2025. This transition underscores Awin's maturity as a standalone performance marketing powerhouse. Awin competes directly with CJ Affiliate, Rakuten Advertising, Impact, and Partnerize, and is widely regarded as a top-tier global affiliate network due to its scale, technology, and cross-border capabilities.

Business model

Marketplace

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Awin Platform

    Core affiliate network platform for managing advertiser and publisher relationships, tracking, and reporting.

  • Awin Access

    A self-serve, lower-barrier affiliate marketing solution designed for smaller advertisers and growing brands.

  • ShareASale

    US-based affiliate network acquired by Awin, serving a large base of SMB and mid-market advertisers and publishers.

  • Commission Factory

    Asia-Pacific focused affiliate and performance marketing network operating under the Awin group.

  • MasterTag

    Awin's proprietary tracking and attribution tag that enables cross-device and cross-channel measurement.

  • Awin Reports

    Advanced analytics and reporting suite providing real-time performance insights for advertisers and publishers.

  • Advertiser MasterTag

    A single JavaScript tag enabling advanced tracking features including journey tracking and conversion attribution.

Key features

Global affiliate network spanning 180+ countriesReal-time tracking and attributionFraud detection and brand safety toolsPublisher recruitment and management toolsCommission flexibility and automationCross-device tracking via MasterTagComprehensive reporting and analytics dashboardAPI access for custom integrationsVoucher and coupon code trackingInfluencer and content publisher support

Use cases

Running large-scale affiliate programs for global e-commerce brandsPublisher monetization through affiliate commissionsPerformance-based customer acquisition for financial servicesTravel industry affiliate partnerships and booking commissionsInfluencer and content creator monetizationCross-border affiliate marketing campaignsSMB affiliate program launch via Awin AccessVoucher and cashback partner management

Customer segments

Global enterprise retailers and e-commerce brandsFinancial services and insurance companiesTravel and hospitality brandsTelecommunications companiesSMBs and growing direct-to-consumer brandsContent publishers, bloggers, and influencersCashback and loyalty sitesVoucher and coupon publishers

Tech & specs

Technology stack

Proprietary MasterTag JavaScript trackingCloud-based SaaS platformRESTful APIReal-time data processing and reportingMachine learning for fraud detectionCross-device identity resolution

Security & compliance

GDPRCCPAIAB standards compliancePCI DSS (for payment processing)

Deployment

Cloud

API

Yes

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