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Brief
Awin

Awin

Affiliate & Partner MarketingCo-ownedawin.com

Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2000
HQ
Berlin, Berlin, Germany
Connections
44

AI-drafted from public sources18 sources cited

At a glance

Employees
1001-5000
Funding
acquired
Revenue
$300M-$600M
27integrations10competitors2corporate family2co-owned by

About

One of the top two or three largest global affiliate marketing networks by advertiser and publisher count, with particularly strong presence in Europe and growing scale in North America and Asia-Pacific.

Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships. Its network of over one million partners — spanning traditional affiliates, global mass media outlets, micro-influencers, and fintech businesses — serves more than 30,000 advertisers, while its technology stack includes first-party tracking, multi-channel attribution, in-app tracking, and ecommerce plugin integrations designed to capture all sales activity across a program. Awin equips affiliates with a comprehensive suite of tools that includes advertiser connection capabilities, deep-link creation, and in-depth campaign reporting. Its tracking solution allows advertisers to record and report on a range of data points, including basket value, product count, product type, new versus existing customers, coupon code usage, and click-to-sale lag time. In its most recent financial year, Awin generated $19 billion in revenue for advertisers and $1.4 billion for publishers globally, with partners operating across industries such as finance and insurance, retail and shopping, travel, and telecommunications. Source 1: omr.com — Awin - OMR Festival Source 2: advertisepurple.com — Awin Affiliate Program: Your Ultimate 2024 Guide Source 3: datafeedwatch.com — AWIN Affiliate Network: 8 Things Advertisers Should Know Source 4: awin.com — About Us: The community behind the global brand

Business model

Marketplace

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Awin Platform

    Core affiliate network platform for managing advertiser and publisher relationships, tracking, and reporting.

  • Awin Access

    A self-serve, lower-barrier affiliate marketing solution designed for smaller advertisers and growing brands.

  • ShareASale

    US-based affiliate network acquired by Awin, serving a large base of SMB and mid-market advertisers and publishers.

  • Commission Factory

    Asia-Pacific focused affiliate and performance marketing network operating under the Awin group.

  • MasterTag

    Awin's proprietary tracking and attribution tag that enables cross-device and cross-channel measurement.

  • Awin Reports

    Advanced analytics and reporting suite providing real-time performance insights for advertisers and publishers.

  • Advertiser MasterTag

    A single JavaScript tag enabling advanced tracking features including journey tracking and conversion attribution.

Key features

Global affiliate network spanning 180+ countriesReal-time tracking and attributionFraud detection and brand safety toolsPublisher recruitment and management toolsCommission flexibility and automationCross-device tracking via MasterTagComprehensive reporting and analytics dashboardAPI access for custom integrationsVoucher and coupon code trackingInfluencer and content publisher support

Use cases

Running large-scale affiliate programs for global e-commerce brandsPublisher monetization through affiliate commissionsPerformance-based customer acquisition for financial servicesTravel industry affiliate partnerships and booking commissionsInfluencer and content creator monetizationCross-border affiliate marketing campaignsSMB affiliate program launch via Awin AccessVoucher and cashback partner management

Customer segments

Global enterprise retailers and e-commerce brandsFinancial services and insurance companiesTravel and hospitality brandsTelecommunications companiesSMBs and growing direct-to-consumer brandsContent publishers, bloggers, and influencersCashback and loyalty sitesVoucher and coupon publishers

Tech & specs

Technology stack

Proprietary MasterTag JavaScript trackingCloud-based SaaS platformRESTful APIReal-time data processing and reportingMachine learning for fraud detectionCross-device identity resolution

Security & compliance

GDPRCCPAIAB standards compliancePCI DSS (for payment processing)

Deployment

Cloud

API

Yes

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