Awin
Awin connects advertisers with a vast global publisher network to drive performance-based customer acquisition through transparent, technology-driven affiliate partnerships with pay-for-performance pricing.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 1, 2026
- Industry
- Affiliate Marketing
- Business Model
- Marketplace
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- acquired
- Revenue Range
- $100M-$500M
- Parent Company
- Axel Springer and United Internet (joint ownership)
- API Available
- Yes
One of the largest global affiliate marketing networks with operations across multiple continents
Awin is one of the world's leading affiliate marketing networks, operating a global platform that connects over 16,000 advertisers with more than 240,000 active publishers across 180 countries. The company facilitates performance-based partnerships where advertisers pay commissions for actual conversions, sales, or leads generated through publisher traffic. Awin operates as a subsidiary of Axel Springer and United Internet, following the 2017 merger of affilinet and Awin, which created one of the largest affiliate networks globally. The platform provides comprehensive technology solutions for managing affiliate programs, including tracking, reporting, payment processing, and fraud prevention. Awin serves diverse verticals including retail, travel, telecommunications, and financial services, offering both advertisers and publishers sophisticated tools for campaign management, deep linking, product feeds, and performance analytics. The company maintains regional operations across Europe, North America, Latin America, and Asia-Pacific. Awin's market position is strengthened by its extensive publisher network, advanced tracking technology, and dedicated account management services. The platform emphasizes transparency, data-driven insights, and compliance with evolving privacy regulations, making it a preferred choice for brands seeking scalable, performance-based customer acquisition channels in the affiliate marketing ecosystem.
Affiliate Network Platform
Core marketplace connecting advertisers with publishers for performance-based partnerships
Awin Access
Publisher discovery and recruitment tool for advertisers
Commission Groups
Flexible commission structure management for different publisher types and performance tiers
Product Feeds
Automated product catalog distribution to publishers for dynamic advertising
Deep Linking Tools
Technology enabling publishers to link directly to specific product pages
Reporting & Analytics
Comprehensive performance tracking and attribution reporting dashboards
Payment Processing
Automated commission payment system for publishers