Awin
Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026
AI-drafted from public sources18 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- acquired
- Revenue
- $300M-$600M
About
One of the top two or three largest global affiliate marketing networks by advertiser and publisher count, with particularly strong presence in Europe and growing scale in North America and Asia-Pacific.
Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships. Its network of over one million partners — spanning traditional affiliates, global mass media outlets, micro-influencers, and fintech businesses — serves more than 30,000 advertisers, while its technology stack includes first-party tracking, multi-channel attribution, in-app tracking, and ecommerce plugin integrations designed to capture all sales activity across a program. Awin equips affiliates with a comprehensive suite of tools that includes advertiser connection capabilities, deep-link creation, and in-depth campaign reporting. Its tracking solution allows advertisers to record and report on a range of data points, including basket value, product count, product type, new versus existing customers, coupon code usage, and click-to-sale lag time. In its most recent financial year, Awin generated $19 billion in revenue for advertisers and $1.4 billion for publishers globally, with partners operating across industries such as finance and insurance, retail and shopping, travel, and telecommunications. Source 1: omr.com — Awin - OMR Festival Source 2: advertisepurple.com — Awin Affiliate Program: Your Ultimate 2024 Guide Source 3: datafeedwatch.com — AWIN Affiliate Network: 8 Things Advertisers Should Know Source 4: awin.com — About Us: The community behind the global brand
Business model
Marketplace
Target market
Enterprise, Mid-Market, SMB
What they offer
Awin Platform
Core affiliate network platform for managing advertiser and publisher relationships, tracking, and reporting.
Awin Access
A self-serve, lower-barrier affiliate marketing solution designed for smaller advertisers and growing brands.
ShareASale
US-based affiliate network acquired by Awin, serving a large base of SMB and mid-market advertisers and publishers.
Commission Factory
Asia-Pacific focused affiliate and performance marketing network operating under the Awin group.
MasterTag
Awin's proprietary tracking and attribution tag that enables cross-device and cross-channel measurement.
Awin Reports
Advanced analytics and reporting suite providing real-time performance insights for advertisers and publishers.
Advertiser MasterTag
A single JavaScript tag enabling advanced tracking features including journey tracking and conversion attribution.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2000 · Founded
- 2017Absorbed ShareASale