Awin
Awin provides advertisers and publishers with a unified, global affiliate marketing platform that drives measurable, performance-based growth through an extensive network of over 1 million partners across 180+ countries.
Last updated Jun 28, 2026 by ATDb automated enrichment · Connections updated Jun 30, 2026
At a glance
- Employees
- 1001-5000
- Funding
- acquired
- Revenue
- $300M-$600M
About
One of the top two or three largest global affiliate marketing networks by advertiser and publisher count, with particularly strong presence in Europe and growing scale in North America and Asia-Pacific.
Awin is one of the world's largest affiliate marketing networks, operating across more than 180 countries and connecting over 25,000 advertisers with more than 1 million publishers. Founded in 2000 and headquartered in Berlin, Germany, Awin provides a technology platform that enables brands to manage, track, and optimize affiliate and partner marketing programs at scale. The network spans multiple verticals including retail, travel, finance, and telecommunications, facilitating billions of dollars in transactions annually for clients ranging from SMBs to global enterprises. Awin's platform offers end-to-end affiliate program management, including publisher recruitment, commission management, real-time tracking, fraud detection, and detailed performance analytics. The company has grown through strategic acquisitions, including ShareASale (a major US-based affiliate network) and Commission Factory (an Asia-Pacific focused network), significantly expanding its global footprint and publisher base. Awin also operates the Awin Access product aimed at smaller advertisers, lowering the barrier to entry for performance marketing. Historically a subsidiary of Axel Springer, Awin is now operating as an independent entity following Axel Springer's move to divest the business, as reported in early 2025. This transition underscores Awin's maturity as a standalone performance marketing powerhouse. Awin competes directly with CJ Affiliate, Rakuten Advertising, Impact, and Partnerize, and is widely regarded as a top-tier global affiliate network due to its scale, technology, and cross-border capabilities.
Business model
Marketplace
Target market
Enterprise, Mid-Market, SMB
What they offer
Awin Platform
Core affiliate network platform for managing advertiser and publisher relationships, tracking, and reporting.
Awin Access
A self-serve, lower-barrier affiliate marketing solution designed for smaller advertisers and growing brands.
ShareASale
US-based affiliate network acquired by Awin, serving a large base of SMB and mid-market advertisers and publishers.
Commission Factory
Asia-Pacific focused affiliate and performance marketing network operating under the Awin group.
MasterTag
Awin's proprietary tracking and attribution tag that enables cross-device and cross-channel measurement.
Awin Reports
Advanced analytics and reporting suite providing real-time performance insights for advertisers and publishers.
Advertiser MasterTag
A single JavaScript tag enabling advanced tracking features including journey tracking and conversion attribution.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2000 · Founded
- 2017Absorbed ShareASale