Enabled brands to easily create, manage, and optimize social media campaigns and promotions across multiple social networks with comprehensive analytics and engagement tools.
Last updated Feb 21, 2026 by AI Enrichment
Leading social media marketing platform prior to Google acquisition
Wildfire Systems (later Wildfire Interactive) was a social media marketing software company founded in 2008 that provided tools for brands and agencies to create, manage, and optimize social media campaigns across multiple platforms including Facebook, Twitter, YouTube, and Pinterest. The platform was particularly known for its capabilities in running sweepstakes, contests, promotions, and interactive campaigns that helped brands engage with consumers and grow their social media presence. The company experienced rapid growth during the early social media marketing boom, serving over 16,000 brands and agencies including major companies like Virgin, Gilt Groupe, and YouTube. Wildfire's platform offered analytics, campaign management, and social advertising tools that made it easier for marketers to execute sophisticated social media strategies at scale. In July 2012, Google acquired Wildfire Systems for a reported $350 million, integrating its social marketing capabilities into Google's advertising ecosystem. The acquisition was part of Google's strategy to strengthen its position in social media advertising and provide enhanced tools for brands managing social campaigns. Following the acquisition, Wildfire operated as part of Google before being gradually sunset as Google consolidated its advertising products.
Tool for creating sweepstakes, contests, and promotions across social media platforms
Platform for managing and optimizing social media marketing campaigns across multiple networks
Analytics and reporting tools for measuring social media campaign performance and engagement
Tools for creating and managing paid social media advertising campaigns